• How to Stand Out at 2026 Shows With winter boat shows on the horizon, it’s time to align your team around the full consumer experience and build your 2026 playbook — pre-show outreach, on-site experience and post-show follow-up — to turn traffic into qualified leads and sales. Boat shows
AI isn’t tomorrow’s technology — it’s already reshaping how consumers buy, negotiate, and expect businesses to respond. The question is, will your dealership evolve with it?
• Marine Marketing & Dealer Engagement to Accelerate at Dealer Week 2025 TAMPA, FL — The Marine Marketers of America (MMA) and the Marine Retailers Association of the Americas (MRAA) are teaming up through a new collaborative alliance. This cooperation leverages MMA’s unique role as the exclusive industry association for
Massachusetts Marine Trades Association to Host 20th Educational Conference FOXBORO, MASS. — The Massachusetts Marine Trades Association (MMTA) is pleased to announce it will host its annual Business of Boating (BOB) conference on Thursday, Jan. 22, 2026, at Lakeview Pavilion in Foxboro, Mass. This will be the 20th year of
MINNEAPOLIS, Oct. 7, 2025 — Matt Gruhn, President of the Marine Retailers Association of the Americas (MRAA), was honored by the National Marine Lenders Association with the 2025 William B. Otto III Marine Industry Service Award, recognizing his outstanding vision, leadership and unwavering dedication to advancing the marine industry. The
ORLANDO, FL (October 9, 2025) – Correct Craft’s philanthropic work was recognized this week during the 2025 International BoatBuilders’ Exhibition & Conference (IBEX) in Tampa, Fla. Correct Craft won the EPIC Award for Altruism. The EPIC Award for Altruism recognizes companies whose culture and leadership extend beyond business success to make a
The 2025 Discover Boating Marketing Leadership Summit, held Monday, Oct. 6 at The Tampa EDITION, just ahead of IBEX’s opening, in Florida, gathered more than 80 senior-level marketers and decision-makers from NMMA manufacturer members and MRAA dealer members. With a robust speaker line-up, it was a high-impact, full-day event focused on
MINNEAPOLIS, Oct. 8 – Trucordia Marine (formerly Belter Insurance) has strengthened its commitment to the marine industry by becoming a Platinum Partner Member of the Marine Retailers Association of the Americas (MRAA). Also, the company will exhibit at Dealer Week 2025 in Tampa, Fla., showcasing its dedication to protecting and
MINNEAPOLIS, Oct. 6 – DealerRock has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. It will also showcase at Dealer Week 2025 in Tampa, Fla. This partnership underscores DealerRock’s commitment to supporting marine retailers and advancing the marine industry. As a Platinum Partner, DealerRock
MINNEAPOLIS, Oct. 3 – The Marine Retailers Association of the Americas (MRAA) announces that Pin-Up Marketing has strengthened its support of the marine industry by becoming a Platinum Partner Member. This premier level of partnership highlights Pin-Up Marketing’s dedication to helping dealers succeed, enhancing customer connections and fostering growth across
