Fifteen world-class educational courses from MRAA’s 2023 Dealer Week Conference and Expo are now available on MRAATraining.com. MRAA Gold and Silver Members have immediate viewing access. The topics include best practices for selling value and experience; turning boat inventory faster; fixing poor communications; and more. Dealer Week 2023 includes tactics and expert-driven advice in three pathways: Leadership, Sales & Marketing and Service & Parts.
To view all the new courses, log into MRAATraining.com, select the Catalog tab and type “Dealer Week 2023” in the search bar. The MRAA’s learning management center now includes more than 260 courses to help your dealership learn, grow and find greater success.
Leadership Pathway — Be a leader in dealership resilience and prepare for whatever the future holds.
- How to Fix Breakdowns in Dealership Communication, Marcus Sheridan, Marcus Sheridan International, Inc.
- Recalibrate & Renew Your Dealership for What’s Ahead, John Spader, Spader Business Management
- 4 Steps to Solving Your Dealership’s Most Complex Issues, Dave Newell, Evolve Leadership Consulting, LLC
- Drive Dealership Performance through Interdepartmental Harmony, Kurt von Ahnen, Mañana No Mas
- Transform Your Retail Environment, Transform Your Customer Experience & Profits, Paige Wittman, Miller Wittman Retail Design Group
Sales & Marketing Pathway – Use proven best practices to advance your sales and marketing strategies.
- Selling Value and Experience in the New Economy, Ryan Estis, ImpactEleven (Feature)
- Attitude: A Multiplying Factor in Your Sales Success, Jim Million, Million Learning
- Tactics to Turn Your Boat Inventory Faster, David Parker, Parker Business Planning, LLC
- Use Facebook & Instagram to Generate Leads That Turn Into Buyers, Danny Decker, Danny Decker Marketing
- Overcome Objections with Next Level Deal Desking and Financing, Dom Zappia & Jamison Carrier, Relentless Dealer Services
Service & Parts Pathway – Satisfy more customers and drive success from your service team.
- Get on the A-List for Premium Service Success, Valerie Ziebron, VRZ Consulting (Feature)
- Apply Action Leadership in Your Service & Parts Departments, Kurt von Ahnen, Mañana No Mas
- Solve Your Parts & Service Customers’ Problems, Jim Million, Million Learning
- How to Prevent and Address Parts Obsolescence, Steve Jones, SJ Consulting
- Update your Service & Parts Communication for a Changing Customer, Paula Crosbie and Dixie Morrow, PCLM Business Solutions
Take Advantage of Your MRAA Bronze Membership!
As a Bronze Member, you get one free online course with your MRAA membership, so be sure to use it. However, don’t miss the newly added education that will help you improve many aspects of your business this year. All of the Dealer Week 2023 courses were designed with you in mind to help your dealership improve and gain confidence so you can take on 2024.
Look over the listed Dealer Week education above again to determine a specific course you want to take as a team or as part of onboarding new hires. Then, reach out to Sherri Cuvala, MRAA Director of Membership, to learn how to add additional courses and about prorating your membership to save money! Schedule a call or email Sherri.
