Relentless Dealer Services Upgrades to Platinum Partner

MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Relentless Dealer Services has upgraded their membership level from Standard Partner Member to Platinum Partner Member with the MRAA.

Through Platinum Partner Membership, Relentless Dealer Services (RDS) supports the MRAA, its programs, and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like RDS allow for the expansion of MRAA’s offerings and create a positive, long-term impact for its members.

“Relentless Dealer Services is proud to work with MRAA and support the marine industry,” commented Dom Zappia, Area Director, RDS. “We are passionate about partnering with dealers to help them get to the next level of F&I success.”

Relentless Dealer Services, part of the APCO Holdings family of brands, is a long-time Partner with the MRAA and consistently exhibits at Dealer Week every year. This year, RDS has decided to upgrade their support to the Association by becoming a Platinum Partner Member. As part of the APCO Holding’s family of brands, RDS is strategically dedicated to helping marine dealers thrive in an ever-evolving landscape. They offer a full suite of F&I products, training and development, and end-to-end dealer solutions to help achieve your goals across the dealership.

“We are thrilled to see an established MRAA Partner such as RDS increase their support of our important mission to fuel dealer success in the marine industry,” says Allison Gruhn, MRAA VP of Business Development, “The folks at Relentless Dealer Services have always been a pleasure to work with and we look forward to seeing what RDS will accomplish as a brand under APCO Holdings.”

About Relentless Dealer Services
Relentless Dealer Services is part of APCO Holdings, home to the EasyCare and Open Road brands that support RV, Marine, and Powersports dealers. Our work with hundreds of dealerships has helped to increase dealership net income, while simultaneously setting industry standards in dealership F&I compliance, customer satisfaction, and employee retention. For more information, please visit:

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.