On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30.

This research looks into the mindset of the next generation audience to better understand how to connect with and attract them to boating.

Speakers include:

• Ilana Bryant, Head of Strategy, Cutwater Agency
• Kevin Williams, VP of Marketing, NMMA
• Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications, NMMA

Join Discover Boating, powered by NMMA and MRAA, for the live webinar at 1 p.m. ET, Thursday, March 30.