Discover Boating Webinar on Understanding the Barriers and Opportunities of Next Generation Boaters

Picture of MRAA

MRAA

On the heels of Discover Boating’s audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and “See You Out Here” campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar Thursday, March 30.

This research looks into the mindset of the next generation audience to better understand how to connect with and attract them to boating.



Speakers include:

  • Ilana Bryant, Head of Strategy, Cutwater Agency
  • Kevin Williams, VP of Marketing, NMMA
  • Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications, NMMA

Join Discover Boating, powered by NMMA and MRAA, for the live webinar at 1 p.m. ET, Thursday, March 30.

Register Here

Share:

On This Topic

Related Posts

Before You Boat logo

Boat Smart from the Start

• BoatUS Foundation and United States Coast Guard Boating Safety Toolkit Despite the recreational boating season beginning to wind down, the safety of your customers and others on the water

Read More »

MAPOceans Act Passes Senate

• New legislation would modernize accessibility to saltwater recreational fishing regulations and marine waters navigation information WASHINGTON, September 12, 2025 – Saltwater anglers, hunters and marine recreationists joined the, Marine

Read More »