• Manufacturer features Enriched Leads Program on website
Elite Funding Technologies, a division of Elite Recreational Finance created The Enriched Lead Technology with a manufacturer’s customers and dealers in mind. Bentley Pontoons will now feature the Enriched Leads Program on their website providing customers with the ability to get prequalified and provide their dealers with lead details and retargeted marketing campaigns.
The partnership between Elite Recreational Finance and Bentley Pontoons came about due to their mutual connection to Northpoint Commercial Finance who partners with both organizations in the floorplan industry. Elite partnered with Northpoint Commercial Finance in 2022 to launch industry leading retail programs for their shared dealers. This technology that Elite has brought to the table is the next evolution in their go-to-market strategy with Northpoint.
“Our team works closely with Elite and our OEM partners such as Bentley to deliver state of the art products to enhance the customer experience and drive growth through technology and data driven metrics,” said Russell Baqir, SVP of Business Development at Northpoint. “We are excited about this launch and look forward to working with Bentley and Elite to drive sales and customer satisfaction on products and service.”
The Digital Enriched Lead process is used when a customer finds a boat or completes their boat build on the Bentley website to obtain a pre-qualification without having to enter their Social Security Number. The data passes through Elite Management System as a soft pull with no impact on the individuals credit score or inquiry on their bureau. The Lead Process model then considers the price of the boat and delivers the key metrics that marine lenders look at, not just the credit score. An authorized Bentley dealer within that area will receive an HTML email showing them the details of the key metrics along with a color-coded score to know which customers qualify, which will need some work, or may qualify for a lower purchase price.
“This technology will allow us to help customers in their buying journey to better know what they may qualify for and provide our dealers with a very clear credit profile of the customer and likelihood of an approval based off of actual lender programs,” said Ryan Marcott of Bentley Pontoons. “A common challenge that all dealers face is segmenting which leads are likely to close on a selected model and which ones are going to take more work.
“We’ve seen Pre-Qualification technologies in other industries and wanted to provide our dealers a best in class solution with real insight into what is driving that score as well as follow up campaigns so if a customer is still shopping, we are keeping them on the Bentley brand,” added Marcott.
“We worked closely with Ryan and his team to give their dealers an accurate picture of the customer’s credit based on criteria set by marine lenders,” said Jimmy Delegro, President of Elite. “Once the customer chooses the option ‘Get Prequalified’ or ‘Contact Us,’ they immediately receive a response with the details of the Bentley dealership that is located closest to them. In addition to that, the dealer receives a detailed lead with the customer info and the customer is funneled into a retargeting campaign to ensure that the Bentley Pontoons brand remains forefront in the customer mind.”
Elite works with most of the industries lenders, if a dealer is having difficulty getting the customer approved through their channels, Elite can step in and assist the dealer in getting the unit approved and delivered.
“My team and I have been doing F&I in the marine and RV industries for over 20 years each,” said Delegro. “We built our program using our years of experience as recreational finance professionals. All the metrics we programmed into the Enriched Lead are actual metrics lenders look at.”
Bentley Pontoons, Northpoint Commercial Finance and Elite Recreational Finance will be at Dealer Week 2023, Dec. 4-7 in Tampa.
About Bentley Pontoons
Bentley offers two-tube and triple-tube models from 16’ to 25’ ranging from $25,000 to $110,000. Bentley offers its products through traditional Marine Retail Dealerships throughout Canada and the USA. For more information, go to: www.bentleypontoons.com.
About Elite Recreational Finance
Elite is a full spectrum F&I Services Provider. ELITE RECREATIONAL FINANCE provides full service F&I for dealers, direct lending for buyers and sellers as well as cutting edge technology to streamline the finance process for manufacturers, dealers and buyers. www.eliterfs.com.
