Nurture Every New Boat Owner With a Plan Built in AIMIE
New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing.
New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing.
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of

By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses