Grady-White Boats has expanded its partnership with the Marine Retailers Association of the Americas and is subsidizing the cost of its dealers’ participation in MRAA’s annual Dealer Week conference and expo.
Already a Partner Member of the MRAA, Grady-White enhanced its partnership with the MRAA in 2019 when it announced its support of MRAA’s Dealership Certification Program. The North Carolina-based boat builder encouraged its dealers to become Certified so they could take advantage of the educational programs Certification offers.
“Now, it’s time to start looking ahead to 2021,” wrote Joey Weller, Grady-White Vice President of Sales, in a letter to his dealers. “With the right insights and strategies, we can build on our successes from this year.”
Grady-White will cover the cost of Dealer Week registration for two people from each of its dealerships. “We’ve seen the Dealer Week educational line-up, and we believe that the courses offered through this event will help you create a clear game plan for your business,” Weller said in his letter. “We truly believe those programs will add value to your business.”
Dealer Week 2020 has moved online, and has become more accessible to boat dealers and their partners than ever before. With no airfare, hotel rooms, meal expenses or other associated costs, and with registration rates at less than half of their normal price, Dealer Week will offer greater return on your investment than ever before.
Participants can access exclusive webinars immediately upon registration; they are invited to participate in a Dealer Week preview event on Oct. 29th; they’ll have full access to the live conference from Dec. 8-11, 2020; and they will retain access to the content and the exhibits from Dealer Week through March 31, 2021. All for as little as $249 per person.
Dealer Week offers nearly 30 educational sessions, including 18 “pathway” sessions; several thought-provoking insights you should consider before finalizing plans for 2021; and a keynote on how to re-wire relationships to respond to the growth we experienced in our businesses in 2020. For more information, visit DealerWeek.com.
About Dealer Week
For nearly 50 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week is MRAA’s annual conference and expo, designed to engage, energize and empower the dealer community. Learn more at DealerWeek.com.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.
About Grady-White Boats
Founded in 1959, Grady-White Boats builds 26 models from 18 to 45 feet at its 500,000+ sq. ft. facility in Greenville, NC. The company has been under continuous private ownership since 1968 by Eddie Smith, NMMA Hall of Fame member. Grady-White has been awarded every third-party customer satisfaction award ever presented in the marine industry, including the National Marine Manufacturers Association Customer Satisfaction Index award for all 18 years the recognition has been granted. The company was awarded Highest Ranked Customer Satisfaction in the Coastal Fishing boats segment by J.D. Power Associates for all nine years that studies were conducted in the marine industry.
Please visit gradywhite.com to learn more about the company’s award-winning boats, unrivaled SeaV® hull performance, and the commitment the dedicated craftspeople have to exceptional attention to detail as they create the very best fishing and family-oriented boats.