Today’s boat buyers come to your dealership informed and with a range of expectations around price, ownership and value. They’re not one‑size‑fits‑all. That’s why your inventory strategy has to be intentional. Offering boats across the price spectrum — new and pre‑owned — helps you engage more buyers and stay competitive.
With the right processes in place, the pre‑owned advantage strengthens your inventory mix, boosts margins, reduces pressure on any single category and supports your dealership’s long‑term success.
By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner For many marine dealers, used boats have traditionally been treated as
You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner The marine industry has always required balance between optimism and discipline,
