Ipsos Consumer Insights for Marine Retailers
Marine retailers joined MRAA and NMMA on Thursday, April 30, for a dealer‑focused webinar exploring how the next generation of boaters is shaping the future of marine retail.
The webinar, Understanding Tomorrow’s Boat Buyer: Ipsos Insights for Marine Retailers, featured consumer research presented by the Ipsos team and commissioned by the Market Expansion Advisory Group. The session focused on helping dealers better understand emerging boating audiences, and how those insights can be applied to marketing, messaging and the overall retail experience.
What the Dealer-Focused Webinar Covered
During the 60‑minute session, Ipsos shared key findings on how younger and first‑time boaters discover boating, what they expect from marine retailers and how they move through the buying journey. The presentation encouraged dealers to look beyond products alone and consider how clarity, relevance and consistency across the sales funnel can support stronger engagement and conversion.
The conversation centered on practical ways dealers can begin aligning their marketing and communication strategies with evolving consumer expectations.
Watch the Recording and Access Research Resources
Dealers who were unable to attend live or who want to revisit the insights can watch the full webinar recording below:
In addition, Ipsos research materials, including the Dealer‑focused Handbook, are available online. These resources are designed to help dealers further explore the findings and consider how they may apply to their individual markets and business models.
Access Ipsos insights and dealer resources here.
Supporting Dealer Planning and Market Growth
This webinar is part of a broader effort to support dealer planning and market expansion through data‑driven insights and education. Discover Boating, powered by NMMA and MRAA, continues to connect consumer research with practical tools dealers can use to reach and engage tomorrow’s boat buyers.
About the Marine Retailers Association of the Americas (MRAA)
The Marine Retailers Association of the Americas is the trusted catalyst for success in the marine retail industry. Dedicated to fueling dealer growth and strengthening the boating experience, MRAA delivers industry-leading insights, expert guidance and proven solutions that assist marine retailers in navigating challenges and seizing opportunities. Through education, advocacy and innovative resources, MRAA empowers dealers to thrive and help drive a stronger more sustainable marine industry.
