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J.D. Power, MRAA to Create Quarterly Market Insights

• Collaboration will help marine dealers make better business decisions through quarterly market insights reports and analysis

MINNEAPOLIS, January 9 – The Marine Retailers Association of the Americas (MRAA) announced today a new data-driven partnership with J.D. Power – Specialty Vehicles.

This collaboration between J.D. Power and the MRAA will help marine dealers make better business decisions through quarterly market insights reports and analysis, which may include data such as average retail value by boat type and model year, most researched brands, top researched model years by boat category, fuel price data, and web traffic by state.

One key objective for the MRAA in the new year is to generate more tangible data and research that helps our dealers — and therefore the industry — find more success.


— Drew Mick, MRAA Research Specialist

“Data creation, collection and analysis is an important strategy for the MRAA as we grow our service to the dealer community, so it’s rewarding to work closely with J.D. Power in this initiative,” says Drew Mick, MRAA Research Specialist. “One key objective for the MRAA in the new year is to generate more tangible data and research that helps our dealers – and therefore the industry – find more success.”

With each quarterly report, Lenny Sims, J.D. Power Vice President Business Development/Strategy, will impart his industry knowledge and reflections about the shared data. This includes pre-owned boat valuations, market volatility and how it can vary regionally or nationally, and best practices with boat values.

“J.D. Power has always been at the forefront of providing critical market insights on marine values by boat class,” says Sims. “With this partnership, we can disseminate this critical knowledge that every boat dealer should know.”

MRAA Retail Members will gain access to the first Marine Market Insights Report later this month within the MRAA Resource Center on MRAA.com.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

About J.D. Power J.D. Power is a publisher of market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.