• Matt Gruhn, MRAA President, Among a Distinguished List of Guest Speakers for Annual Industry Event

Matt Gruhn, President of the Marine Retailers Association of the Americas (MRAA), continues to be one of NMLA’s favorite podium speakers, which is why he’s invited back year-after-year to deliver his retail industry opinions, perspectives, insights and updates.

Since 2011, Matt and his team have been leading the retail market with their out-of-the-box programming and initiatives for dealers across the US. One such innovation is AIMIE (AI for Marine Industry Education), a closed artificial intelligence-powered chatbot that answers questions ChatGPT-style about dealership operations and points the member users to proven MRAA tools, resources, educational programs and solutions.

The boating industry has faced several ongoing and new challenges in 2024. While some of these challenges are like those encountered in 2023, others have evolved or emerged such as inflation, high interest rates, elevated fuel prices, a volatile stock market, workforce dynamics and global wars. All these markers dampen consumer confidence, generally regarded as an important indicator of boating business success. To help dealers combat these challenges and plan for a successful 2025, the MRAA has focused its upcoming 2024 dealer conference on leadership and performance where they will offer educational pathways on strategies and tactics that create opportunities.

Matt has a lot of content to share with NMLA attendees. You will not want to miss the latest state of the marine retail market and initiatives underway at the MRAA. Be sure to mark 8:30 a.m., Tuesday, Sept. 24 on your calendars!

Visit www.marinelenders.org for the latest information about the 44th annual 2024 Marine Lenders Conference (Sept. 22-24, 2024 in Colonial Williamsburg, Va.), agenda and registration.

Contact info:
National Marine Lenders Association
100 Severn Avenue, Suite 10 1
Annapolis, MD

Email: nmla@marinelenders.org

Phone: 410-980-1401