The MRAA knows that boat dealers are heroes to their customers. In order to maintain that level of trust and prestige with your customers, you have several challenges you’re facing due to current industry demands. Pivoting to dive even deeper into the pre-owned boat market is another task to add to your planning, but it’s essential for your short-term and long-term success, especially while inventory shortages persist. 

We believe, despite these challenges, all dealers can be organized and strategically ready so they can discover success in the pre-owned market. We understand you have a lot on your plate and that can add stress to the daily routines and create disappointment rather than feeling accomplished. That’s why MRAA has launched its new Pre-Owned Boat Educational Article Series designed to help energize your dealership for finding even more wins in the pre-owned segment.

This is an especially important and opportune topic — one with increased urgency — throughout next year and beyond, given that nobody truly knows exactly when the inventory level will normalize. We’ve gathered several subject matter experts, including Sam Dantzler, Tony Gonzales, Valerie Ziebron, David Parker, Carrie Stacey and more, to provide you with expert-driven strategies and tactics you can use in your short-term and long-term planning to help your store diversify its revenue streams, improve profitability and increase boat owner retention.

Article one of the series, “7 Tactics for Managing Your Pre-Owned Trade-In Process” written by Carrie Stacey, Stacey & Associates, discusses how having a good trade-in system in place can benefit your store, help you sell new inventory and be more profitable! Download article No. 1 here.

More articles will follow from our team and industry contributors over the coming weeks leading up to the in-person Dealer Week 2021MRAA Conference & Expo Dec. 6-9 in Austin, Texas.