In 1989, MRAA celebrated its 8th Annual National Conference, with a look ahead to the 1990s, a decade that we called the “Decade of the Dealer.” MRAA President Phil Keeter was quoted in this article as saying, “The retail marine dealer is the linchpin of the industry.” Today, we just consider every decade as the Decade of the Dealer!

Convert Renters to Boat Owners
Help already-established boating enthusiasts become buyers As a boat dealer, if you could determine how to create urgency to buy in your boat renters, it could unlock new sales and