MRAA Sponsors She Moves Conference to Empower and Elevate Women

MINNEAPOLIS, March 8 – The Marine Retailers Association of the Americas (MRAA) announces its participation in, and sponsorship of the Associations North She Moves: Where Business Meet Brilliance conference. The inaugural event for the community of women within Associations North, the association for associations in the Midwest, is dedicated to empowering, elevating and unleashing the potential within every woman.

Through an EmpowerHer sponsorship, the MRAA will provide all attendees the book “Wolfpack” by author Abby Wambach. Liz Keener, MRAA Director of Dealership Development, will present the book and the corresponding book club. Sarah Korbel, MRAA Events & Operations Manager, is one of three featured panelists in a Q&A session called: “Infinite Insights: Women Leading in Associations.” Many MRAA staff members will partake in the elevating conference, including Matt Gruhn, MRAA President, who is the Associations North Board Chair.

SheMoves panelist Sarah Korbel of the MRAA.
Sarah Korbel, MRAA Events & Operations Manager

“It’s essential to have recognition for the incredible amount of work women do in the association industry,” Korbel explains. “I look forward to celebrating with these women, learning from each other and supporting women-owned businesses. I look forward to discussing how we can support women from not only being the majority in numbers, but to leading from positions of power and leadership in the association world.”

Additional She Moves sessions include:

  • “Find Your Audacity, Taking up Space” featuring Tina VanSteenbergen, The Story Matters;
  • “The Inside-Out Approach to Authentic Leadership” featuring Tammy Krings, The Conversations That Matter;
  • “Speaking with Confidence” featuring Dana Weaver, Weaver Solutions LLC;
  • “Imposter Syndrome be Gone: Thriving Together in Leadership” with Weaver.

Associations North conducted a Member Pulse survey in 2023 that revealed that 74 percent of respondents identified as female. That figure inspired the creation of an event to unite this vibrant community of women professionals, helping them to excel in the dynamic world of associations, create change, break barriers and reach new heights of success. Regardless of gender or identification, She Moves encourages everyone to attend to build a thriving association network and to celebrate individual brilliance.

The transformative She Moves conference will be hosted from 8 a.m. to 3:30 p.m. Tuesday, March 12, at the Minneapolis Marriott West in Minnesota. Visit the Associations North She Moves page to learn more.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.