Engaging New Boaters

• DiscoverBoating.com’s February Content Engages New Boaters

In February, Discover Boating, powered by NMMA and MRAA, featured timely content that provides helpful tips and resources for new and existing boaters.

February content included spotlighting Black-owned businesses in the marine industry in celebration of Black History Month. In addition to this article, Discover Boating featured these individuals throughout the month on social media to further highlight their contributions to the industry. Also in February, Discover Boating spotlighted U.S. presidents who enjoy boating in honor of Presidents Day. These articles underscore the diverse appeal of boating.

Engaging new boaters with Discover Boating content.

With spring on the horizon, Discover Boating has been guiding readers on how to kickstart their preparations for the upcoming boating season. In “Spring Boating: 3 Ways to Prepare for Launch,” readers gleaned insights into readying their boats, upgrading safety gear, and strategizing for upcoming voyages. Stay tuned for more content geared towards equipping boaters for the adventures ahead.

New articles published to Discover Boating in February included:

  1. How to Name a Boat: 6 Tips for Naming Your New Boat
  2. 8 Sailboat Maintenance Tips: How to Maintain Your Sailboat
  3. North Carolina Boating Guide: Where to Boat in North Carolina
  4. Our Guide to the Discover Boating Miami International Boat Show
  5. Our Guide to the Discover Boating Northwest Sportshow
Discover Boating content helps dealers with engaging new customers.

Articles that saw growth in page views in February (compared to February 2023) included:

  1. Boat Songs: The Ultimate Boating Playlist
  2. Boat Flooring: How to Select the Right Flooring Option
  3. V-Drive vs. Direct Drive Inboard Engines: What are the Differences?
  4. Boat Storage Ideas: 10 Ways to Stay Organized Onboard
  5. Night Fishing Tips: 10 Tips & Gears for First Timers

All marine industry stakeholders are encouraged to share these articles with customers within their social posts, newsletters and other communication channels.

Learn more about Discover Boating and all the available tools and resources here.