Prepare Your Dealership to Satisfy This New FTC Rule

As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine business.

For example, if you operate dealerships in the U.S., you’ll need a plan in place to satisfy the Federal Trade Commission’s updated Safeguards Rule, which goes into effect this December.

The revised rule safeguards the consumer data your dealership collects and stores. Learn more about the revisions on this dedicated page of FTC website: www.FTCgov/business-guidance.

MRAA Education Champion 700Credit is one of several companies providing services to help dealers prepare for compliance with the amended regulation.

Whether you plan to satisfy the new requirements yourself or partner with a company that offers these services — if this is the first time you’re learning of the changes to this regulation — consider downloading the two-page resource [HERE] 700Credit has created for marine dealers. It provides an overview of what the rule may mean to your dealership.