MINNEAPOLIS — Priority One Financial Services, a retail F&I outsource company for recreational and commercial dealers, has renewed its Premier Partner membership with the Marine Retailers Association of the Americas.

“We are deeply vested in the success of the marine industry, which is why we continue to strengthen our relationship with the MRAA as it continues to strengthen its stature as a resource for today’s dealers,” says Heather Mariscal, President of Priority One. “Our end-goal here at Priority One is to help boat dealers sell boats. We don’t want dealers to waste opportunities with a customer. Providing numerous solutions like we do allows us to help marine retailers control costs and relieve the hassles that can be found with securing retail financing on their own.”

Priority One, out of St. Petersburg, Florida, started in 1987 operating strictly in the marine industry. Today, there is still a major focus on the marine industry, providing dealers with financial services. Services range from F&I solutions and customer insurance to equipment financing. Priority One provides dealers with multiple lenders and customers with specialized finance and insurance packages.

“The dealer-centric approach that Priority One presents in its F&I solutions is something that is exciting for the growth of marine retailers,” says Matt Gruhn, President of MRAA. “The company’s partnership with the MRAA serves to strengthen its relationship with dealers and the marine industry at large, and the resources they continue to provide to retailers through their publication of the MRAA’s Regulatory Compliance Guide, or their presentations at the Marine Retail Universities underscores Priority One’s commitment to today’s dealers.”

About Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas is the only association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit