The Discover Boating Health Score Index (HSI) is a data-driven tool that measures how effectively Discover Boating marketing is growing interest in recreational boating. By combining multiple metrics across Reach, Inspire and Engage, the HSI creates a single, trackable score that shows whether industry marketing efforts are increasing awareness, engagement and early-stage demand. It provides a clear view into how Discover Boating is influencing the top of the customer journey—and what that means for future sales.