Today’s boat buyer is searching for one simple thing: price. Too often, they cannot find it. This white paper tackles the growing gap between customer expectations and the marine industry’s approach to pricing transparency. Through research and industry insight, it clarifies why a lack of visible pricing creates friction, erodes trust, and slows the path to purchase. More importantly, it helps leaders rethink how pricing can become a strength, not a barrier, in the customer journey. For dealers and manufacturers ready to better meet today’s informed buyer, this resource offers both clarity and direction.