(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly answer any of your industry […]
Tag: AIMIE
Future-Proofing Your Workforce Webinar
• October 9 — Using AIMIE to Connect with the Next Generation Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting an MRAA webinar to share with you innovative ways that AIMIE (our AI for Marine Industry Education content platform) can help […]
Marine Retail Market Outlook Highlighted at NMLA Conference
• Matt Gruhn, MRAA President, Among a Distinguished List of Guest Speakers for Annual Industry Event Matt Gruhn, President of the Marine Retailers Association of the Americas (MRAA), continues to be one of NMLA’s favorite podium speakers, which is why he’s invited back year-after-year to deliver his retail industry opinions, perspectives, insights and updates. Since […]
Confessions About Fishing and Your Newly Improved Dealership Assistant
I have confession to share with you. Back in the early 1990s, a buddy and I went fishing quite a bit on an Iowa farm pond. Our boat of choice was a flat-bottom, two-person vessel, similar to the PELICAN Boat Bass Raider 10E. We powered it with a trolling motor. Even though it was not […]
Your Dealership and MRAA: We’re on This Journey Together!
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and me exploring a small creek. […]
MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]
MRAA Introduces AI-powered Content Delivery
DECEMBER 5, 2023; TAMPA – The Marine Retailers Association of the Americas introduced an artificial intelligence-powered content delivery system that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA President Matt Gruhn’s […]
