You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but it’s better to have some details ready about your favorite order. Having been trained on pizza ingredients, pizza making and
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent
Updated Jan. 15, 2025 The Marine Retailers Association of the Americas introduced a marine sector AI solution that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA
(Editor’s Note: The MRAA has its own artificial intelligence program in AIMIE, which stands for AI for Marine Industry Education. AIMIE, an AI-powered platform trained on MRAA’s extensive content and educational programs, is reserved for MRAA Gold and Silver Members. Designed to be our smartest team member, she can instantly
• October 9 — Using AIMIE to Connect with the Next Generation Acquiring and maintaining a steady, talented workforce is a tall task. We understand! That’s why Jennifer McLachlan, MRAA Membership Specialist, is hosting an MRAA webinar to share with you innovative ways that AIMIE (our AI for Marine Industry
• Matt Gruhn, MRAA President, Among a Distinguished List of Guest Speakers for Annual Industry Event Matt Gruhn, President of the Marine Retailers Association of the Americas (MRAA), continues to be one of NMLA’s favorite podium speakers, which is why he’s invited back year-after-year to deliver his retail industry opinions,
I have confession to share with you. Back in the early 1990s, a buddy and I went fishing quite a bit on an Iowa farm pond. Our boat of choice was a flat-bottom, two-person vessel, similar to the PELICAN Boat Bass Raider 10E. We powered it with a trolling motor.
• MRAA is your pathway to success and provides the support you need to get there While writing this blog to help you understand that the Marine Retailers Association of the Americas (MRAA) is passionate about advancing the business of boating, it triggered a mental memory of my cousin and
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award
