Tag: Around the Industry

New Episode of ‘Discover Boating Safety Basics’ Launches

During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode

Read More »
Advocacy

MRAA, Dealers Share Concerns at American Boating Congress

WASHINGTON, D.C., May 16, 2023 – Last week, the recreational boating industry, including the Marine Retailers Association of the Americas, visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association. MRAA staff, members

Read More »

Discover Boating Boat Shows Build Marketing Momentum

The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through

Read More »
DiscoverBoating black logo overtop an image of distant boat on a tranquil blue sea.
Featured

Discover Boating: Engaging Tomorrow’s Customers Today

Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining

Read More »

‘Find Your Best Self’ Marketing Campaign Webinar

The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.

Read More »

What Kind of Membership Are You Interested In?