Southold, NY, March 16, 2022 – The Sea Tow Foundation is now accepting nominations for membership in its national Boating Safety Advisory Council, with applications being accepted through April 19, 2022. New appointees will be chosen by the current council and executive committee, notified in mid May and serve a two-year term beginning June 1, […]

February 23, 2022, Orlando, FL – As part of its continued growth, momentum and long-term direction, Regal & Nautique of Orlando (RNO) has named Wanda Kenton Smith its chief marketing officer with responsibility to direct and manage its internal marketing department and all associated marketing activities. Kenton Smith, an award-winning marketer who brings more than […]

Discover Boating, powered by NMMA and the MRAA, debuted its 2022 campaign last night during the Discover Boating® Miami International Boat Show®’s Opening Night Industry Bash. The campaign, set to launch this spring, features the theme, “See You Out Here,” creating a unifying voice and addressing the changing interests of boaters and prospective boaters.

COVID-19 Pandemic Triggered High Demand of First-Time Boat Purchases in 2020 ALEXANDRIA, Va. (February 15, 2022) — The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) today announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals […]

FOXBORO, MASS. — The Massachusetts Marine Trades Association (MMTA) presented longtime industry leader and former owner of Russo Marine Larry Russo Sr. the Frank Farrell Distinguished Service Award. Russo was honored in front of more than 200 in-person and online attendees Thursday, Jan. 20, at the MMTA 2022 Business of Boating (BOB) Conference at the […]

Marine Connection Makes First Acquisition, Adds Ninth Florida Location January 11, 2021, West Palm Beach, FL – Marine Connection, named the Boating Industry #1 Ranked Marine Dealership for 2021, has acquired the majority interest in Boaters Exchange, a highly successful 20-year retail dealership with two Central Florida locations including Rockledge and New Smyrna Beach. Effective […]

Confident boaters use their boats more, have a better owner experience and are safer, too, says BoatUS Foundation ANNAPOLIS, Md., December 14, 2021 – The nonprofit BoatUS Foundation for Boating Safety and Clean Water can help boat manufacturers, dealers and marina operators improve the customer experience and help make boating safer for everyone. A leader in boating […]

Discover Boating™, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), revealed today the first of its three-phase brand evolution: a new Discover Boating logo and a re-brand of the Miami International Boat Show to Discover Boating™ Miami International Boat Show®. The brand evolution will further the NMMA and MRAA’s Discover Boating industry […]

CHICAGO (November 17, 2021) – The National Marine Manufacturers Association (NMMA) announced today it is postponing the 2022 Progressive® Insurance Atlanta, Baltimore, Chicago, Nashville, and St. Louis boat shows to 2023. The postponement of these five shows is the result of thorough analysis, alongside exhibitors and NMMA members, of the unique needs and economics of […]

The Get on Board campaign, the first-of-its-kind industry-wide collaboration between RBFF’s Take Me Fishing and NMMA and MRAA’s Discover Boating continued to make waves this summer. Supported by an integrated marketing mix featuring public service announcements, digital advertising, social media and public relations, the 2021 campaign made an impact in reaching new boaters and anglers by generating […]