Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Tag: boating lifestyle
Discover Boating Content Creators Inspire Next Gen Boaters to Spend Time on the Water
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]
Discover Boating’s Social Influencer Partners Engage, Inspire Through Storytelling
Discover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water. From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in […]
