If you’ve ever investigated the cost of producing a custom video for your dealership, you’d know that a professional job could cost upwards of $15,000 or more. The MICD program is taking some of the sting out of this enormous cost by making professional, completely customizable, consumer-facing videos available exclusively

E-communications have become a critical component of any dealership’s content marketing strategy. It’s a fast, direct and cost-effective means of connecting with current and potential customers about everything you have going on at the dealership year-round, from sales and special events, to preferred pricing, boat show participation, customer appreciation days,

With the campaign just past its mid-summer point, in Fiscal Year 2014 (Oct. 2013 through June 2014), visits to DiscoverBoating.com have increased significantly (48 percent) over the same period last year. Search engine marketing efforts continue to drive a steady stream of boating enthusiasts to the site, particularly to boat

Navigate your way through the diverse educational offerings on tap at this year’s Marine Dealer Conference & Expo with “The MICD Guide to MDCE 2014,” a special e-booklet available exclusively for Certified Dealers that’s designed to take the guesswork out of fulfilling your MICD continuing education requirements. As you know,

As a Marine Industry Certified Dealership, you are required to take continuing education courses that escalate for each step of the MICD Program. Step 1 requires 10 hours of leadership and management training; Step 2 requires an additional 10 hours of sales and marketing courses; and Five Star MICD requires

The Marine Industry Certified Dealership Program has added a new benefit exclusively for Certified Dealerships. Sales personnel at Marine Industry Certified Dealerships are now eligible to become Certified Professional Yacht Brokers, at a savings of $550 per applicant. The three-year CPYB accreditation program was created and is endorsed by the

The Discover Boating Lead System introduced some new upgrades last Thursday, June 19.The system enhancements are designed to make the process of retrieving leads even simpler, including automating their delivery directly to your e-mail inbox. As a Marine Industry Certified Dealership, it’s important that you take full advantage of your

Now that you’re a Marine Industry Certified Dealership, it’s time to let folks know about your achievement. You invested a lot of sweat equity, time and money into becoming Certified, and the effort is worth boasting about to both local and national consumer and trade media outlets. The best way

An updated version of the MICD Program’s Best Practices Navigator is now available digitally in the MICD Portal. Access the new Navigator online by clicking here. The Navigator is a comprehensive document unavailable anywhere else in the industry and exclusive to Marine Industry Certified Dealerships. It contains hundreds of dealership

A website is the public face of your business. Often it is the first thing people see when they do research on your company. If someone wants to know who you are and what you’re about, they reach for their computer, smartphone or tablet — making a strong web presence