The Discover Boating Lead System introduced some new upgrades last Thursday, June 19.The system enhancements are designed to make the process of retrieving leads even simpler, including automating their delivery directly to your e-mail inbox. As a Marine Industry Certified Dealership, it’s important that you take full advantage of your access to the DBLS. Every […]

Now that you’re a Marine Industry Certified Dealership, it’s time to let folks know about your achievement. You invested a lot of sweat equity, time and money into becoming Certified, and the effort is worth boasting about to both local and national consumer and trade media outlets. The best way to make the announcement about […]

An updated version of the MICD Program’s Best Practices Navigator is now available digitally in the MICD Portal. Access the new Navigator online by clicking here. The Navigator is a comprehensive document unavailable anywhere else in the industry and exclusive to Marine Industry Certified Dealerships. It contains hundreds of dealership best practices collected from the […]

A website is the public face of your business. Often it is the first thing people see when they do research on your company. If someone wants to know who you are and what you’re about, they reach for their computer, smartphone or tablet — making a strong web presence more important in today’s business […]

The MICD Program logo is a powerful symbol. It represents your dealership’s ongoing commitment to excellence throughout all facets of your business — customer service and follow-up, sales processes and procedures, employee satisfaction and retention, facility upkeep, etc. Now that you’re an MICD, it’s time to shout it from the rooftops! Becoming Certified is a […]

The MICD Program offers customized marketing materials to help you promote your Certified status. Access to these materials, which include a brand-new, 6-foot-tall stand-up banner, is an exclusive MICD benefit. Certified Dealers receive stand-up banners and other customized marketing materials for use in their dealerships at a significantly discounted rate. Items are available for purchase […]

If you missed the all-industry webinar April 22 unveiling plans for the 2014 Discover Boating marketing campaign, CLICK HERE to download the full recording today. Learn more about the integrated marketing mix on tap for the national campaign this spring/summer. Discover Boating launched its documentary-style series “Stories of Discovery” May 1 on DiscoverBoating.com. Further campaign […]

Here are three great tips for talking to/working with media outlets when they call to inquire about your MICD status or have general questions about the MICD Program: 1.) Designate a spokesperson. Make sure that when media calls — because you never can be sure who will call or when — you’re prepared. Decide ahead […]

The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception around boating. The plan for […]

Welcome Lindsey Johnson, the new content manager for the MICD Program. Johnson will be responsible for helping raise awareness of MICD for industry and consumer audiences alike. She comes to the program with more than 13 years professional experience in the marine industry, as both a journalist/editor and communications/PR professional, having worked for trade and […]