Tag: matt gruhn

MRAA Introduces AI-powered Content Delivery

Updated Jan. 15, 2025 The Marine Retailers Association of the Americas introduced a marine sector AI solution that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever

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Don’t Split Up the Team

How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of

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Blog

Beer vs. Boats

In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as

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2024 Discover Boating Brand Campaign Attracts Millions

Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle

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