Tag: matt gruhn

MRAA Supports ‘25 in 2025’ Campaign

Campaign issues challenge to states to create the 25th office of outdoor recreation  WASHINGTON — Along with leading outdoor recreation organizations from across the United States led by the Outdoor Recreation Roundtable (ORR), the Marine Retailers Association of the Americas celebrates the launch of the ‘25 in 2025’ campaign, a

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MRAA Announces 2025 Board of Directors

MINNEAPOLIS (Jan. 21, 2025) – The Marine Retailers Association of the Americas announces Joe Lewis as Chairman and four new additions to its board of directors. Lewis of Mount Dora Boating Center and Marina in Mount Dora, Florida, is the longest serving board member, having been on the MRAA Board

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MRAA Introduces AI-powered Content Delivery

Updated Jan. 15, 2025 The Marine Retailers Association of the Americas introduced a marine sector AI solution that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA

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MRAA’s Dealer Week Conference & Expo Continues its Momentum

• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week

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MRAA Adds 4 New Employees to Amplify Marketing, Membership and Operations

MINNEAPOLIS, November 27 – The Marine Retailers Association of the Americas announced today the addition of four new employees: Membership Engagement Coordinator Kaelyn Olson, Senior Accountant Josh Nelson, Senior Director of Marketing Bob Stanke and Senior Marketing Specialist Gunnar Davies. “Bringing Kaelyn, Josh, Bob and Gunnar to the MRAA team

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Identifying Opportunities in the Dealer-Manufacturer Relationship

Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the

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Don’t Split Up the Team

How the strength of the dealer-manufacturer relationship drives customer loyalty. By Matt Gruhn, MRAA President “Don’t split up the team,” Christina Fliakos said. Nearly 50 dealers and manufacturers paused their conversations and turned to Fliakos, who is Senior Manager of Parts and Service Processes at Brunswick Corp.’s Service Center of

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Beer vs. Boats

In the game of trying to stabilize inventory, there really is no difference. By Matt Gruhn, MRAA President Have you ever played The Beer Game? No, I’m not talking about a frat-house game. I’m talking about The Beer Game as chronicled in the book The Fifth Discipline. The book shares the story

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