As dealers, we have all heard a lot this year about diversifying our revenue and increasing our income streams. We hear a broad range of ideas on what to sell and how, how to market and when, and where to get financing and floor plans with different rates. During these
It was early July and the back-to-school advertising started. Back to school can mean a lot of different things. For parents there may be a sigh of relief, for teachers a gasp of “uh-oh” but in the marine industry it signals that the sales will likely slow and the preparation
By Bill Yeargin, CEO, Correct Craft Our Correct Craft companies work with hundreds of marine dealers, giving us a unique view into what works and what doesn’t. By no means does that make me an expert on dealership management, but it has resulted in some interesting observations, particularly related to
By Chad Tokowicz, MRAA Government Relations Manager On Friday, May 24, 2024, the United States Coast Guard released its annual Recreational Boating Statistics report for 2023, marking the 65th edition of this comprehensive analysis. This report is a vital resource for understanding the current state of recreational boating in the
Real-world dealership events and concepts to help you connect with, educate and engage customers, outdoor enthusiasts and the community.
Sales have slowed and are struggling to recover. Customers seem to be hiding from dealers. Banks appear scared of lending. Inventory is back to normal, or worse even higher. Almost everyone has a trade-in vessel where they owe a lot more than it is worth. As a dealer principal, sales
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with
• This Alert is a special update regarding the Federal Trade Commission’s rule banning noncompete clauses On Tuesday, April 23, the Federal Trade Commission (FTC) voted 3-2 along party lines to approve its new rule on noncompete agreements. The new rule, which will take effect in 120 days, essentially bans
• This MRAA Alert is a special update regarding the U.S. Department of Labor Final Rule on increased salary requirements for “White Collar Overtime Exemptions” The U.S. Department of Labor on Tuesday, April 23 announced the release of a final rule raising the minimum annual salary threshold for overtime pay
People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google
