People get fed up repeatedly hearing the same common question: “What do you do?” We have all heard it and asked it ourselves as a conversational icebreaker. We ask it because we want to know what people do for a living (i.e.: What’s your day job?). However, after a Google search, I found dozens of articles about why this question is dull.

I bring this up because I’ve had to explain the Marine Retailers Association of the Americas, aka the MRAA, to friends, family members and others within the industry. I tell them the MRAA is for dealers by dealers. I tell them our staff size, my role and briefly share our vision and mission. I say our association is the leading training and education organization for the marine dealer body. We help fuel the success of the boating industry by building and delivering dealerships the tools, resources and educational programs they need to strengthen their business.

Perhaps a better answer is to give them the 2023 MRAA Impact Report, which tells the story of the MRAA, its mission and who it serves, and showcases the association’s objectives. This report not only shares the accomplishments MRAA made last year in the form of wins, milestones and continuing opportunities, but also helps to answer the mundane question “What do you do?” It answers it with “Let me show you.”  

Download a copy of the 2023 MRAA Impact Report to learn more about who we are, what we do and how we stand in your corner as your No. 1 advocate and guide.