Tag: MRAA In The News

ZiiDMS Commits to MRAA Platinum Partner Membership

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that ZiiDMS is joining the Association for the first time as a Platinum Partner Member. Through Platinum Partner Membership, ZiiDMS supports the MRAA, its programs and the opportunities the

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New Episode of ‘Discover Boating Safety Basics’ Launches

During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode

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Advocacy

MRAA, Dealers Share Concerns at American Boating Congress

WASHINGTON, D.C., May 16, 2023 – Last week, the recreational boating industry, including the Marine Retailers Association of the Americas, visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association. MRAA staff, members

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Discover Boating Boat Shows Build Marketing Momentum

The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through

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DiscoverBoating black logo overtop an image of distant boat on a tranquil blue sea.
Featured

Discover Boating: Engaging Tomorrow’s Customers Today

Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining

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Discover Boating image of three boaters wearing PDFs jumping from anchored boat at sunset
News

Next Generation Boaters: Understanding Barriers and Opportunities

Discover Boating remains focused on engaging this crucial next generation, retaining new boaters and maintaining a strong connection with existing boat owners. New insights gleaned from this latest research can help marine businesses determine their own strategic marketing approach to engaging new, younger and more diverse potential boat owners.

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