Connect with Customers, Generate Leads, Boost Your Competitive Edge at Dealer Week

MINNEAPOLIS, April 17 – In order to be a successful company, you need to continue to gain more prospects, build brand awareness and ensure that your business is at the forefront of your customers’ minds. If only you could attend a single event at one location where hundreds of your customers gather for educational insights, best practices and business solutions to improve their operations.

The Marine Retailers Association of the America’s (MRAA) annual Dealer Week Conference and Expo, is boating’s only event focused on dealer growth. Securing your exhibit space in the Expo Hall provides you with the ability to reconnect, establish new prospects and share your company’s business solutions in person with customers. In fact, last year more than 100 exhibitors had exposure to 1,300-plus marine dealer attendees at Dealer Week in Austin, Texas.  

Dealer Week 2022 Expo Hall in Austin, Texas
MRAA Dealer Week 2022 set records for exhibitor presence, Expo Hall floor space coverage and overall attendance.

“It was so well organized, fun, great set up and they had good speakers and materials,” said Jim Hary, Bennington/Polaris, speaking about the 2022 conference. “It was overall very well organized. It was one of the best conferences I have been to. Even with competing companies I would recommend this show.”

To ensure your company is visible at this year’s Dealer Week event, December 4-7, in Tampa, Florida, complete your booth reservation application now. As in previous years, Dealer Week exhibit booths will be assigned in the order the applications are received. More than 60 marine industry companies have already secured a space or upgraded their booth space for the Tampa conference. 

Allison Gruhn, MRAA Vice President of Business Development dressed formally for outdoor photo in trees
Allison Gruhn, MRAA Vice President of Business Development

“Our 2022 event was memorable in that it celebrated our 50th anniversary and set a new high-water mark for industry attendance and exhibitor participation and included the first-ever boat manufacturer, in Smoker Craft, to co-locate its annual dealer meeting at Dealer Week,” said Allison Gruhn, MRAA Vice President of Business Development. “When manufacturers, suppliers and service providers invest in Dealer Week, it grows the conference and fuels the success of dealers and the entire boating industry.”

This year’s event will also feature a limited number of dock slips to give dealers a greater show experience and exhibitors the opportunity to showcase and demo product on the water. As an exhibitor, you will have the opportunity to join the educational sessions, keynote addresses, ceremonies, awards luncheon and nearly every activity attending dealers can partake in.  

“I thought the conference was exceptional. I thought there was a lot of great data. It was a good place for manufacturers to be at,” said Bryan Seti, Yamaha. “It is good to see how it has grown over the years. I think it is important to support the industry and the dealers. There was education for the Yamaha team. It was good to meet and discuss the objectives with our dealers.” ­

To learn more about exhibiting, visit, or to choose your Dealer Week 2023 booth, contact Allison Gruhn at 763-333-2419.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

About Dealer Week

For five decades, the Marine Retailers Association of the Americas has delivered world-class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week exists to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at