By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]
Tag: mraa resources
Let Data Be Your Pathway to Insights & Predictive Solutions
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES matter about data is that […]
MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]
Marine Dealership Finance Strategies This Year and Beyond
• In today’s marine industry environment, dealership owners can benefit from a flexible and adaptable approach to financial planning. By Tracy Williams, Managing Director – Marine, Huntington Distribution Finance† Key Takeaways: Financial planning and budgeting for marine dealership owners is often viewed as an annual exercise. In the industry’s current environment, uncertainty in prices, spending, […]
Bolster Your Finance Department to Withstand Disruption & Uncertainty
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of big changes. Some are positive. Some are negative. Some, well, we just don’t know. Customer expectations of how they purchase big ticket items are changing. […]
Service Menus Update
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
