MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces five new Partner Members — Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch — joined the association recently. Through Partner Membership, marine manufacturers, suppliers, and service providers showcase their dedication to the industry’s growth and
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of big changes. Some are positive. Some are negative. Some, well, we just don’t know. Customer expectations of how they purchase
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
