MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces 5 new Partner Members join the association in, Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch. Through Partner Membership, marine manufacturers, suppliers, and service providers showcase their dedication to the industry’s growth and success. By aligning with MRAA’s impactful programs […]
Tag: mraa resources
6 Tips to Elevate Your Online Marketing Strategy: The Power of Exposure
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]
Let Data Be Your Pathway to Insights & Predictive Solutions
We have all been there, sitting in a meeting when someone says the word. Everyone around the room instantly thinks: is it DAY-ta or DA-tuh? It doesn’t matter how you say it! Both forms are considered acceptable English pronunciations of the word data. Don’t believe me? Watch this! What DOES matter about data is that […]
MRAA’s ‘Aimie’ Technology Earns Best Use of AI 2023 Neptune Award
MIAMI, February 15 – The Marine Retailers Association of the Americas (MRAA) has announced that Aimie (AI for Marine Industry Education), its artificial intelligence-powered content delivery system for boat dealers, has earned the Best Use of AI 2023 Neptune Award. “It’s inspiring for the MRAA to receive a Neptune Award for Aimie because she delivers […]
Marine Dealership Finance Strategies This Year and Beyond
• In today’s marine industry environment, dealership owners can benefit from a flexible and adaptable approach to financial planning. By Tracy Williams, Managing Director – Marine, Huntington Distribution Finance† Key Takeaways: Financial planning and budgeting for marine dealership owners is often viewed as an annual exercise. In the industry’s current environment, uncertainty in prices, spending, […]
Bolster Your Finance Department to Withstand Disruption & Uncertainty
5 Key Areas to Tighten Up to Help Your F&I Department Find Future Success By Jared Zimlin, Director of Business Development, Elite Recreational Finance We are in a time of big changes. Some are positive. Some are negative. Some, well, we just don’t know. Customer expectations of how they purchase big ticket items are changing. […]
Service Menus Update
Service Menus for boat dealers with an update from David Parker, Parker Business Planning.
