Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful way to keep customers engaged, […]
Tag: MRAA Strategic Partners
A Cycling Story
By Chris Kulaga, Lightspeed Product Manager Let’s rewind to 2003, a pivotal year for the British Cycling team. At the time, they were known for their average results—neither remarkable nor dismal, just existing in the middle ground of competitive cycling. Enter Sir Dave Brailsford, a visionary in the cycling world, who introduced the concept of […]
Navigating the Waters: Adapting Strategies in a Changing Market
By Jason Oakes, General Manager, Crestliner Boats Much like making sure you have enough life jackets for all passengers and double checking your supplies before heading out on the water, figuring out the best path forward for your business takes thoughtful planning to guarantee success. But both boat dealers and manufacturers alike are feeling some […]
Reducing Inventory – What Works
By Bill Yeargin, CEO, Correct Craft Our Correct Craft companies work with hundreds of marine dealers, giving us a unique view into what works and what doesn’t. By no means does that make me an expert on dealership management, but it has resulted in some interesting observations, particularly related to the management of inventory. In […]
MRAA Partner Perspectives Video Series Offers Marine Industry Insights
• Q&A Interviews with prominent leaders and business partners highlight current boating industry trends, issues and strategies for 2024 MINNEAPOLIS, April 15 – The Marine Retailers Association of the Americas (MRAA) announces a new video series with prominent marine industry leaders called MRAA Partner Perspectives that shares insights about the business of boating and the […]
Lightspeed DMS Appoints Brian Provost President & CEO
Salt Lake City, UT – March 11, 2024 – Lightspeed DMS LLC, the leading recreational dealer management software provider and a Brookfield portfolio company, today announced that Brian Provost has been appointed chief executive officer, succeeding Kris Denos. “We are excited to welcome Brian Provost to Lightspeed at this pivotal time in the company’s growth […]
Correct Craft Unveils New Website
• New site offers comprehensive online experience, showcasing brands, history and exclusive resources. ORLANDO, FL (January 9, 2024) – Correct Craft, a leader in the marine industry, is proud to announce the launch of its new website, offering a comprehensive online experience that dives into the company’s rich history, diverse brand portfolio, and other company […]
Lightspeed Announces Marine Dealer RECT Excellence Award Winners
• Award recipients honored for timely and exemplary customer service during MRAA Dealer Week Conference and Expo. TAMPA, FLA. – December 5, 2023 – Lightspeed, a leader in dealer management solutions for the marine industry, announced its Marine Dealership RECT (Repair Event Cycle Time) Excellence Award winners during the Marine Retailers Association’s (MRAA) 2023 Dealer Week […]
Elite Recreational Finance Partners with Bentley Pontoons
• Manufacturer features Enriched Leads Program on website Elite Funding Technologies, a division of Elite Recreational Finance created The Enriched Lead Technology with a manufacturer’s customers and dealers in mind. Bentley Pontoons will now feature the Enriched Leads Program on their website providing customers with the ability to get prequalified and provide their dealers with […]
Northpoint Commercial Finance Contract Renewed by American Boatbuilders Association
July 18, 2023, Alpharetta, Georgia – The American Boatbuilders Association (ABA) has just announced the three-year contract renewal of Northpoint Commercial Finance as one of two preferred floorplan lenders for its organization representing leading independent boat manufacturers and their respective dealers. “The ABA is pleased to renew its agreement with Northpoint Commercial Finance and […]
