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The Unconventional Hire That Became a Dealership Leader
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
June 16, 2026
Kendra Naile Didn’t Get the Job She Applied for and That Changed Everything
Monthly Dashboard Helps Boating Industry Track Early Consumer Awareness, Interest and Engagement Boat dealerships need to understand how consumer interest in recreational boating is growing and how well Discover Boating is performing in its role. Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association
A quick look at ABC 2026, where first-time leaders saw how MRAA stands up for Dealerships on Capitol Hill to shape national policy and strengthen the future of boating.
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
The Marine Retailers Association of the Americas (MRAA) will convene top marine industry leaders for the inaugural MRAA Industry Summit, taking place April 6–8, 2026, in Coeur d’Alene, Idaho.
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m
• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat sales, marine accessories and boating lifestyle engagement nationwide. The Discover
Why 2026 Must Be the Year We Reinvent the Dealership Business Model.
Trying to predict the future is futile, but these strategies can help you prepare for the ride
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.