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Tag: MRAA
The Fortune is in the Follow-Up
By Bob McCann, Lead MICD Program Consultant Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive. The salesperson at one dealership has called to check on you since […]
MRAA Adds Stabicraft USA as a Partner Member
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of Stabicraft USA to its growing list of MRAA Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of the […]
MRAA Releases 8 Special-Edition Dealer Week Podcasts
MINNEAPOLIS, March 6, 2023 – The Marine Retailers Association of the Americas (MRAA) has released eight, special-edition The Boat Biz podcasts. Recorded at MRAA’s Dealer Week Conference and Expo in Austin, Texas, the special-edition podcasts feature eight distinct guests — two MRAA Strategic Partners (Boats Group and Lightspeed) and six MRAA Education Champions (Boatline, Elite […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Discover Boating Recognized with 2022 Neptune Award for Best Integrated Marketing Campaign
Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign.
2022 Florida Boating Safety Act Means Changes for Your Business
Beginning on January 1, 2023, Boat Rental Operators, or Liveries, in Florida have been required to obtain annual permits as well as have valid insurance for both the business operations and for their customer, the renter. This new requirement was included in the Boating Safety Act of 2022, Sponsored by Senator Ileana Garcia (Miami) and […]
‘BoatUS Magazine’ Wins 5 Awards for Writing Excellence
SPRINGFIELD, Va., Feb. 22, 2023 – Boating Writers International, the professional association for writers, editors, publishers, bloggers, photographers and videographers in the recreational boating and fishing industries, bestowed five awards on BoatUS Magazine staff and contributors during a presentation recently held at the group’s annual meeting at the 2023 Discover Boating Miami International Boat Show. The awards, which […]
U.S. Representative Jake Auchincloss Visits Discover Boating New England Boat Show
U.S. Representative Jake Auchincloss (D-MA-04) visited the New England Boat Show Thursday, Feb. 16, touring the show with NMMA Vice President of Northeast Boat Shows Jon Pritko and MMTA Executive Director Randall Lyons. During the visit the importance the recreational boating industry plays in New England was discussed. The economic impact in New England is […]
MRAA Dealer Solutions Unveils Expanded Marine Pre-Owned Program
MINNEAPOLIS, February 22 – The Marine Retailers Association of the Americas (MRAA) and MRAA Dealer Solutions successfully launched the MRAA Verified Program for dealers looking to drive more revenue in their pre-owned boat business. The new program, named “MRAA Verified,” expands on the confidence provided by MRAA’s industry-leading Certified Pre-Owned Boat Program (CPO) and will […]