MINNEAPOLIS — The Marine Retailers Association of the Americas announces the addition of three new consultants within the Dealership Certification program, to meet participation demands and growth. Kurt Von Ahnen, Paula Crosbie and Dixie Morrow have partnered with the MRAA to facilitate Dealership Certification webinar series sessions. The consultants were selected because of their experience […]
Tag: MRAA
Engage More Customers, Use Discover Boating Content to Your Advantage
• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
Lake Havasu Gathering Promotes Boating Advocacy, Education
Recently, the Marine Retailers Association of the Americas (MRAA), National Marine Manufacturers Association (NMMA) and the Lake Havasu Marine Association (LHMA) met with elected officials from the Arizona State Legislature and the Lake Havasu City community to discuss various recreational boating priorities and highlight the impact recreational boating has on the local Lake Havasu City […]
MRAA, Outdoor Recreation Leaders Back Bill to Bolster Rural Communities, Outdoor Recreation Economy
MINNEAPOLIS, Sept. 13 – The Marine Retailers Association of the Americas (MRAA) and leading outdoor recreation organizations are backing Senator Michael Bennet and Congresswoman Melanie Stansbury’s newly-introduced Rural Outdoor Investment (ROI) Act. This bill provides much-needed support for rural communities seeking to build and plan for recreation economies. If passed, the ROI Act’s funding is […]
MRAA Educational Foundation Releases Call for 2023 Scholarships, Darlene Briggs Marine Woman of the Year Award
MINNEAPOLIS, Sept. 13 – The MRAA Educational Foundation has announced the call for nominations and applications for the 2023 Annual Scholarships and the 2023 Darlene Briggs Marine Woman of the Year Award. Scholarship recipients and the award winner will be presented this December at MRAA’s Dealer Week Conference and Expo in Tampa, Fla. Award information […]
MRAA Celebrates Record-Breaking Number of New Partner Memberships
MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of 15 new Partner Members in August, establishing an all-time high for a single month. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel […]
Discover Boating Content Creators Inspire Next Gen Boaters to Spend Time on the Water
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]
Lower Your Expenses with MRAA Member Benefits
By Jason Walz, MRAA Director of Programs Every year you work to grow your dealership. Chances are you’ve been successful at doing just that, coming off of a spectacular three-year run that featured fast-moving inventory and high demand. However, the market is shifting, so now it’s time to pause and take a closer look at […]
MRAA Advocacy Engages Avalon-Tahoe Dealers
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members and highlight MRAA Membership benefits, […]
MRAA Launches Service Management Study
MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of a softer market, plays a […]