The relationship among dealers, manufacturers and customers is more critical than ever. By Matt Gruhn, MRAA President In 2018, an eye-opening report surfaced about the health of the marine industry. It revealed the attrition rates of first-time boat buyers. Close to 40% were selling their boats and leaving boating within the first five years of […]
Tag: RBFF
Boater Safety & Education
Having served as a PR manager and magazine editor for around 20 years in the off-road and powersports industry, safety factored into everything my teams did, from producing media kits to writing stories and taking photography. It was all about the message we were creating and sending to the end user, reader and product owner. […]
RBFF Staff & News
The Recreational Boating & Fishing Foundation (RBFF), an MRAA Partner Member, has announced two new hires and a new award for its Find Your Best Self campaign. Welcome JD Strong!RBFF today announced JD Strong as its new Sr. Director of Industry Engagement. With 20 years of executive leadership experience, Strong will spearhead a new RBFF […]
RBFF Awards 2024 State R3 Program Grants to 7 Programs in 7 States
• More than half a million dollars will fund efforts to increase fishing and boating participation ALEXANDRIA, VA (March 18, 2024) – Through its State R3 Program Grants, the Recreational Boating & Fishing Foundation (RBFF) has awarded funds to seven programs in seven states. Now in its tenth year, the State R3 Program Grants’ goal is to […]
Americans Continue to Find Their Best Selves in Recreational Fishing
• Fishing participation rose four percent in 2022, holding on to 2020 gains ALEXANDRIA, VA (July 11, 2023) – Following a record increase in participation in 2020, Americans continue to find enjoyment, companionship, and peace of mind on the water, according to data from the Recreational Boating & Fishing Foundation’s (RBFF) 2023 Special Report on […]
Advocacy & Boating Safety
As a dealer, customers look to you as a leader within the recreational boating community, and for that reason it is important you champion safe boating practices and compliance with all state and local laws and regulations. Ultimately, we want you to feel confident as a business owner and your customers to feel the same […]
RBFF Launches Fearless Fishing Line in Celebration of National Fishing and Boating Week 2023
• Partnership with Berkley Celebrates the Transformative Benefits of Fishing and Boating for Women ALEXANDRIA, VA (June 5, 2023) – To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me […]
Female Anglers Pose Significant Revenue Opportunity for Fishing Industry
• RBFF and Southwick Associates Find: Increasing women’s participation in fishing stands to provide an additional $1 billion in revenue to the sportfishing industry ALEXANDRIA, VA (May 18, 2023) – Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. […]
‘Find Your Best Self’ Marketing Campaign Webinar
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Take Me Fishing Launches ‘Find Your Best Self on the Water’ Campaign Spotlighting Benefits of Fishing and Boating for Women
• Marketing campaign fueled by extensive research revealing women who fish are happier and healthier ALEXANDRIA, VA (May 2, 2023) – The Recreational Boating & Fishing Foundation (RBFF) this week launched the Take Me Fishing™ “Find Your Best Self on the Water” campaign to create awareness of fishing and boating among diverse new audiences and […]
