MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Shurhold Industries, an MRAA Member Benefit Provider, has increased its level of support to a Platinum Partner Member.
Through Platinum Partner Membership, Shurhold Industries supports the MRAA’s programs and the opportunities we provide the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Shurhold allow for the expansion of MRAA’s offerings and creates a positive, long-term impact for our members.
Shurhold Industries began in a garage in 1973 with William E. Peach making a unique interchangeable brush and handle that became the cornerstone of the company’s product line, the “One Handle Does It All” system. After 25 years of building the company and nearing retirement, Peach and his wife Mercy decided to sell it. The couple hand-picked Barry Berhoff, a young entrepreneur and someone whom they saw as Shurhold’s new guiding light. Berhoff recognized Shurhold’s untapped potential and set the company on a success trajectory through process modernization, marketing, product innovation and expanding into international markets. He also built a company around the idea that it would support boat owners’ passions by providing not just versatile, professional-grade detailing products, but also empowering them with the knowledge and enthusiasm to use them.
“For most of our customers, a Shurhold retailer is the true face of our company and throughout its 50-year history, our partnerships with local dealers have helped us inspire generations of boaters to embrace their can-do spirits by detailing their boats and taking pride in their accomplishments,” explains Barry Berhoff, company Owner & CEO, “Now through our Platinum-level partnership with the MRAA, we can do even more to support those who have supported the Shurhold brand for over a half a century.”
“As one of MRAA’s current benefit providers, we are elated to see Shurhold elevate its commitment to MRAA through Platinum Membership,” says Jason Walz, Director of Benefits. “We look forward to collaborating with Shurhold Industries to enhance the opportunities and resources offered to our valued members, driving success and growth in our industry.”
Buckets are one of the most popular items on every boat and Shurhold now offers high-quality custom-printed rope-handle buckets in full-color 1200 DPI. These custom-printed buckets allow retailers and dealers to keep their name front and center. MRAA Members can receive generous discounts of up to $1,000 on select orders and other exclusive offers. Learn more & sign up for this MRAA Member Benefit
About Shurhold Industries
Shurhold manufactures professional-grade detailing brushes, machine polishers, waxes and more. Our mission is to provide you with quality tools and the best techniques to achieve a showroom shine. Make sure to check out our “How to …” videos and articles where we help you keep your Boat, Car, or RV Clean-N-Simple. To learn more, visit https://shurhold.com/ or contact hello@shurhold.com, +1-772-287-1313.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
