MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Premier Marine has joined the MRAA as a Platinum Partner Member.
Through Platinum Partner Membership, Premier Marine supports the MRAA, its programs and the opportunities the association provides the dealer body in an effort to fuel the success of the industry. Commitments from Platinum Partners like Premier allow for the expansion of MRAA’s offerings and create a positive, long-term impact for its members.
“The strength and success of our dealer partners is critical to not only the success of Premier, but more importantly for our customers and their overall boating experience,” said Chris Carlson, Premier Marine Owner and CEO. “Partnering with MRAA will provide our dealers with additional resources to further help them grow.”
In 1992, the founders of Premier Marine, headquartered in Big Lake, Minn., set out to fast-track the evolution of the pontoon by infusing levels of performance and luxury. They did this by incorporating luxury furniture, creative seating configurations, premium flooring, and renowned PTX Technology to change how a pontoon looked, felt, and performed. The response to these changes was nearly instant, and Premier became a hallmark brand, setting new standards in luxury, comfort and performance, and introducing innovations that have since defined the category.
“It’s rewarding to partner with a boat manufacturer that is committed to not only providing the best experience to boaters, but also to the success of marine dealers and retailers,” says Allison Gruhn, MRAA VP of Business Development. “Our shared vision for the future aligns seamlessly, and we are excited about the possibilities that lie ahead.”
About Premier Marine
Premier Marine, LLC is a manufacturer of luxury performance pontoon boats under the Premier brand. Premier Marine holds numerous patents and trademarks on manufacturing elements such as the Premier Ricochet Ladder System and the PTX® Technology performance package. The 30-year-old company sells its pontoons through boat dealers located throughout the United States and Canada. Premier Marine is headquartered in Big Lake, Minnesota and owned by Envision Company located in Elk River, Minnesota. To learn more, visit: https://www.pontoons.com/.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.
