In each monthly Pulse Report survey sent to dealers, one question we ask is, “What’s working?” We also ask the flip side, “What’s not working?” This month, with the MRAA’s Spotlight focus on the pre-owned boat market, we also added
The word on the street is that expert advice has taken a hit lately, as certain parts of society seek out advice online in the form of YouTube videos, online influencers and other online outlets to find their own information
For some marine retailers, the struggle to fill holes in their dealership is presenting difficult challenges and new approaches to recruiting and hiring Like many other people in the world, your “daily feed” is filled with coverage about rising inflation,
Imagine if you could share your knowledge of recreational boating and your passion for the industry in a way that ensures your voice is heard. Sometimes it feels like you share your thoughts only to be overlooked. There is a
The recreational boating industry and outdoor recreation partners and agencies celebrate the Aquatic Invasive Species Awareness Week, which runs February 28 through March 4, 2022. Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range
Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as
Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How
Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from
• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager To ensure that recreational boating and fishing can continue to take place on waterbodies throughout
Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for
For those of you facing workforce challenges out there, one of the most effective methods to start solving the problem is by listening to the employees you already have. A good, third-party Employee Satisfaction Survey not only gives you the opportunity to
At MRAA, our mission is to focus on bolstering the businesses of boat dealers and our entire industry. To do so requires that we remain on top of the issues, the legislation and the regulations that threaten your business. It’s
