Author: Jerrod Kelley

The Magic of Dealer Week

The 2023 MRAA Dealer Week Conference and Expo was the largest Dealer Week on record, from its attendance to its sheer size! I feel honored to play a role in helping make the annual event happen. But, as some of my co-workers have stated, Dealer Week 2023 just hit differently.

Read More »

Pitch & Catch: Throwing Strikes with Robust Education

• Two Dealer Week educators to deliver soul-stirring keynotes. Imagine this. You put on baseball catching gear and squat down on your toes 60 feet 6 inches away from a hard-throwing pitcher on a mound of dirt. Your goal is catching his 102-mph fastball and arsenal of sliding and sinking

Read More »

Dealership Tip: Boat Storage Drop-off Lot

• Minnesota dealership creates a boat drop-off lot for its storage and winterization customers No one would fault a boat dealer if they chose to maintain the status quo during the seasonal shift from summer to fall, where demand for their Service Department’s time is at its maximum. Demand for

Read More »

Leadership Requires Strength & Humility

Revised by author on Feb. 18, 2026. William H. McRaven, retired U.S. Navy Admiral and author, discusses the word hope in chapter 9 of his book “The Wisdom of the Bullfrog: Leadership Made Simple (But Not Easy).” Anyone in a leadership position has either used hope or have heard something

Read More »

A Guide to Fraud Detection & Prevention

As a business owner, you have seen and heard about scams that others have gotten caught up in. These increasingly sophisticated deceptions can create a lot of headaches for your staff and your finances. Your industry peers within the marine and powersports markets are experiencing the same pressures as you.

Read More »

Discover Your Unique Identity to Become a Great(er) Dealership

Last year, 27 MRAA Certified Dealers earned 90% positive responses on their annual Employee Satisfaction Surveys (ESS). They were honored with an MRAA Great Dealership to Work For award live on stage at Dealer Week in Austin, Texas. This year, on Wednesday, Dec. 6, dozens more Certified Dealers will receive

Read More »

What Kind of Membership Are You Interested In?