Women Techs Rock: Weekly Technician Spotlight Shares Stories that Inspire and is Part of TechForce Foundation’s Diversity Initiatives The TechForce Foundation has launched a Women Techs Rock campaign to highlight women technicians within the automotive, aviation, diesel and marine industries. The 52-week initiative is meant to celebrate women technicians, tell their stories and encourage the […]

By Valerie Ziebron, VRZ Consulting Americans have more toys than ever but fewer people to keep those toys running. One of the most coveted resources of the boating industry is the marine technician, whose job it is to keep boats running and on the water. And as the technicians the industry employs today continue to […]

By Valerie Ziebron, President, VRZ Consulting “When you don’t get what you want, you get a lesson.” 

The silver lining of almost every dealership failure is the opportunity to learn from it and improve your business practices. 

When a boat has to come back to the shop, chances are good the reason is not unique […]

Learning more about your customers: Gather intel on all the boating and fishing newcomers so your dealership can improve its messaging, content production and customer retention What if there was a resource available to you that could better explain who all the new boating and fishing customers were? A way to learn more about them […]

Editor’s note: This blog is a follow-up to a previous blog entitled “7 Key Steps for Dealers to Master Content Marketing.” From the initial steps of creating a content marketing plan and processes at your dealership, the next logical step is to generate your content or find available resources to help you or inspire you to […]

Using free and available assets to reach your customers with content that addresses their needs, questions and concerns.   Marty Marketingguy and Mary O’Marketing are both striving to get better at their position for their respective dealerships. Marty is the marketing manager of a multi-location dealer and marina operator called Big Bigger Biggest Boats. Mary […]

For many boat dealerships, it’s hiring season. As a seasonal business, you want to be sure you have enough of the right team members in the right seats to take care of your customers in the front of the house – and support your team in the back of the house – during the busy […]

By Liz Keener, MRAA Certification Manager We all know 2020 will go down as one of the hardest years in our lives, and one of the most challenging, up and down years for our dealerships. Despite all of these positive and negative obstacles, 10 dealers not only persevered through the year, but they also pushed […]

How becoming a dedicated monthly bookworm can change your life Within his “How to Thrive on the Other Side of 2020” session at the Marine Retailers Association of the America’s Dealer Week conference and expo last December, speaker and educator John Spence shared with us some critical information about the importance of reading books. Spence, […]