Discover Boating’s “See You Out Here” campaign was recognized with a 2022 Neptune Award for best integrated marketing campaign. The winners were announced by the Marine Marketers of America (MMA), the association for marketing professionals in the recreational marine industry, at the Discover Boating Miami International Boat Show.
“Our ‘See You Out Here’ campaign has helped maintain industry momentum and welcome a diverse audience of newcomers to recreational boating,” says Matt Gruhn, MRAA president. “This recognition and award reinforce the importance for Discover Boating to continue creating and distributing strong marketing efforts that engage future boaters and promote the benefits of boating.”
The entries spanned 22 different categories and were judged by a committee of creative professionals. The judges’ comments about Discover Boating’s See You Out Here Campaign included:
- This campaign truly epitomizes what an integrated marketing campaign should be and propels the marine industry forward.
- Very well designed, executed and reported. Well documented with ambitious goals, well-addressed and results documented.
“We are honored to receive a Neptune Award for Discover Boating’s 2022 ‘See You Out Here’ campaign,” said Kevin Williams, NMMA’s Vice President of Marketing. “It’s a testament to the effort that went into our marketing approach and the progress we are making in attracting the next generation while connecting with existing boaters since the campaign launch.”
For images and the full list of Neptune Awards winners, click here.