BRP named MRAA Platinum Partner

MINNEAPOLIS — BRP, a world leader in the outboard engine market, has signed on as a Platinum Member of the Marine Retailers Association of the Americas, the highest level of support for the association.

“With the recent news of BRP’s $15 million investment in its Evinrude outboard engine facility, it’s clear the company is planning a bright future in the boating business, ” says Matt Gruhn, President of MRAA. “We are thrilled to be a part of that future by partnering with an industry leader that is also committed to supporting the dealer body.”

The Evinrude outboard engine division is owned and operated by BRP, which also owns several other recreational and powersports brands including Can-Am Roadster, Can-Am ATV and SSV, Sea-Doo, Ski-Doo, Lynx and Rotax engines. BRP’s newly renovated campus in Sturtevant, Wis., unites the entire Evinrude team under one roof, including those responsisble for R&D, manufacturing, procurement, sales and marketing. One hundred percent of Evinrude E-TEC outboard engine final production takes place at the Evinrude campus.

“Through constant innovation and manufacturing excellence, Evinrude is commited to providing its dealer network with the highest-performing outboard engines on the water,” says Steve Laham, North American Vice President, Evinrude Sales, Marketing and After-Sales. “Our sponsorship and partnership with the MRAA represents another way BRP is able to support our dealers and invest in their success.”

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit About BRP

Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft, Evinrude and Johnson outboard engines, Can-Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. BRP employs more than 6,000 people worldwide. For more information, visit