Priority One Financial Services Launches Financing Texts with Kenect 

ST. PETERSBURG, FLA. (April 29, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a ground-breaking partnership with Kenect, a reputation management and business text messaging platform. The integration empowers dealers to send financing messages through text and connect the customer with an F&I manager at Priority One. 


Using Kenect, dealers can send financing texts based on the customer’s situational needs. The customer can receive a text with a secure link to apply for financing, get an insurance quote, learn about extended service contracts or ask a financing question.   

“Priority One’s partnership with Kenect will give the dealer one more tool to convert the customer from browsing to buying,” said Nicole Armstrong, Vice President of Corporate Initiatives at Priority One. “Through text, they can easily introduce the customer to a Priority One F&I manager and begin the process of securing competitive financing.” 

Priority One dealers who want to learn more about Kenect can join a webinar at 1 p.m. EST, on Thursday, May 9, 2024. To sign up or learn more, visit

About Priority One Financial Services, Inc. 
Founded in 1987, Priority One Financial Services, Inc. offers flexible, business-ready finance and insurance solutions for marine, RV, trailer, powersports, park model and equipment dealers. A division of Forest River, a Berkshire Hathaway company, Priority One provides full-service retail financing to customers through industry-leading technology and award-winning service. 

Headquartered in Saint Petersburg, Fla., the five-time Tampa Bay Business Journal “Best Place to Work”honoree also owns and operates Priority One Equipment Finance and Veritas Insurance Group.  

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