Skier’s Choice Increases Support to MRAA as an Education Champion

• Boat manufacturer enhances MRAA membership, to participate at Dealer Week 2023

MINNEAPOLIS — Skier’s Choice, manufacturer of Supra and Moomba performance boats, increased its partnership level with the Marine Retailers Association of the Americas by becoming an Education Champion. Its partnership strengthens MRAA’s critical mission of supporting dealers and the Dealer Week Conference and Expo.

Skier’s Choice joins nine existing MRAA Education Champions, who fuel the educational programming that MRAA delivers in a year-round partnership program. While providing significant financial support toward MRAA’s efforts to help dealers grow, Skier’s Choice and all Education Champions benefit from a partnership package that contains bundled marketing exposure and high-level creative visibility to help them build and maintain relationships with MRAA members and the dealer community as a whole.

“As a manufacturer, we have always attended Dealer Week with a booth and worked with MRAA to help our dealers,” says Chris Crysdale, Vice President of Marketing and Sales at Skier’s Choice. “We felt it was time to step up and be a sponsor of MRAA and Dealer Week on a higher level. Our dealers and Skier’s Choice have benefited immensely from Dealer Week participation and all of the training that MRAA offers. We want to help support that training.”

Headquartered in Maryville, Tenn., Skier’s Choice is a long-standing member of the MRAA and has greatly contributed to its mission of fueling dealer success, which now includes hosting the Skier’s Choice annual dealer meeting in conjunction with Dealer Week 2023 in Tampa, Fla.

“Working with Skier’s Choice over the years, we have seen how serious their leadership team is about supporting their dealers, so we are energized about the opportunities we have to work together now that they are our newest Education Champion,” says Allison Gruhn, MRAA Vice President of Business Development. “That starts with hosting their dealer meeting at Dealer Week this year, and it also opens the door for more educational opportunities down the road. We look forward to our continued partnership.”

Skier’s Choice joins a family of nine other Education Champions, including:

About Skier’s Choice
Skier’s Choice is a privately held company located in the heart of boating country in Maryville, Tennessee. Skier’s Choice products are manufactured to deliver high value, class leading innovation, industry leading satisfaction and a premium customer experience. Our products are manufactured to stringent standards in a lean manufacturing facility dedicated to making a positive impact in our community and a minimum impact on the environment. For more information about Skier’s Choice, visit

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.