ORLANDO, July 23 – The Marine Retailers Association of the Americas (MRAA) and the American Sportfishing Association (ASA) announced a partnership to create an Education Hub for ASA member organizations. Unveiled at ASA’s International Convention of Allied Sportfishing Trades (ICAST) show in Orlando, Fla., the new custom training hub will be housed within MRAA’s Learning […]
Tag: Around the Industry
MRAA Reveals Dealer Week 2024 Theme
MINNEAPOLIS, July 23 – The Marine Retailers Association of the Americas (MRAA) has announced the theme of “Outperform” for its annual Dealer Week Conference and Expo, held December 8-11 in Orlando, Fla. Economic winds have not been as favorable to boating as a whole in 2024 as they were in recent years. Nor are they […]
DiscoverBoating.com Traffic Increases Following Successful American Century Championship Activation
Discover Boating marketing efforts were in full swing July 12-14 at the star-studded 2024 American Century Championship (ACC), which draws tens of thousands of fans to Edgewood Tahoe Golf Course each year and more than one million television viewers. As a result of Discover Boating’s TV spots that aired during the tournament as well as through […]
Dealer Week 2024 Registration Opens
• Early bird pricing launched for three-day, educational marine industry event in Orlando, Florida, helping dealers OUTPERFORM and stand out MINNEAPOLIS, July 17 – Many marine dealerships across North America view the industry as declining because of hampered marine retail sales and elevated business costs. However, experienced boating leaders understand that a soft market also […]
Priority One Financial Services Begins Prequalification for Customers
ST. PETERSBURG, FLORIDA, July 15, 2024 – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, now gives customers the ability to prequalify for financing with no impact to their credit score. Using prequalification, Priority One finance managers can view credit reports from leading bureaus and discuss payment options […]
Impel, Zodiac Event Displays Commit to MRAA as Partner Members
MINNEAPOLIS, July 15, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Impel and Zodiac Event Displays as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the […]
Data Mining & Projections
By Bob Bense, President & CEO, Superior Boat Repair & Sales For the 2025 model year order commitment, I’m looking at all the data available to me to help me project my 2025 model year commitment with my boat brands. This includes three critical steps, which I’ll share with you now. 1. I’m looking over […]
APCO Holdings, LLC, Announces Two Acquisitions
Capital Administrative Professionals, LLC NORCROSS, GA., July 1, 2024 — APCO Holdings, LLC (APCO), a leading provider and administrator of automotive Finance & Insurance (F&I) products and home to the EasyCare, National Auto Care (now EasyCare), GWC Warranty, and Crystal Fusion brands, has acquired Capital Administrative Professionals, LLC. This strategic acquisition is one of two […]
Jeff Strong, MRAA Board Chair, Testifies on Capitol Hill
• Testimony Highlights Benefits of MAPOceans Act and H.R. 8704 for Marine Retailers, Emphasizes Concerns Over Right Whale Vessel Speed Rule WASHINGTON, D.C, June 27, 2024 – The Marine Retailers Association of the Americas announces that Jeff Strong, MRAA Board Chair and President of Strong’s Marine, testified before Congress on Capitol Hill regarding the MAPOceans […]
Where Are They Now? Ashley Read
• Checking in with 2016 MRAA Educational Foundation Duane Spader Leadership Development Scholarship Recipient Ashley Read, Colorado Boat Center Co-Owner A lot has happened in Ashley Read’s (Smith) career since she received the MRAA Educational Foundation’s Duane Spader Leadership Development Scholarship eight years ago. She married, bought a lake house and succeeded her parents as […]