• Dealer Week 2025 Exhibitor to Help Fuel Dealer Success MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announced that Sea-Legs, the Minnesota-based manufacturer of the original “pontoon lift that goes where you go,” joined the association as a Platinum Partner and was a Dealer Week 2025 Exhibitor.
• New Boat Builder Strengthens Commitment to Dealer Support and Industry Growth; Exhibited at Dealer Week 2025 MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces that Alera Marine, a new pontoon boat manufacturer, joined the association late last year and participated as a new exhibitor at Dealer Week
MINNEAPOLIS, Dec. 3, 2025 — The Marine Retailers Association of the Americas (MRAA) announces that Skier’s Choice has advanced to a Boat Brand Partner. The move deepens the a valued longtime member’s investment in marine retailers and elevates dealer success throughout the industry. Skier’s Choice is the manufacturer of Supra
MINNEAPOLIS, Dec. 2, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that MasterCraft, a longtime MRAA member, has upgraded its partnership to the Boat Brand Partner level, strengthening its commitment to supporting marine retailers and advancing dealer success across the industry. MasterCraft, a global leader in
• The new MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs MINNEAPOLIS, NOVEMBER 19, 2025 – The Marine Retailers Association of the Americas (MRAA) announces that Viaggio Pontoons has upgraded to MRAA’s new Boat Brand Partner membership category. This partnership marks a
MINNEAPOLIS, Oct. 8 – Trucordia Marine (formerly Belter Insurance) has strengthened its commitment to the marine industry by becoming a Platinum Partner Member of the Marine Retailers Association of the Americas (MRAA). Also, the company will exhibit at Dealer Week 2025 in Tampa, Fla., showcasing its dedication to protecting and
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine
By Liz Keener, MRAA Senior Director of Dealer Development During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me. For 14 years, I had heard
MRAA staff recently attended the inaugural SheMoves Conference hosted by Associations North, a regional association for association professionals. Here are a few of the takeaways I encourage everyone to consider as we wrap up Women’s History Month.
MINNEAPOLIS, DATE – The Marine Retailers Association of the Americas (MRAA) is proud to announce that Liz Keener, Director of Dealership Development, has been honored by Boating Industry magazine as one of its 40 Under 40 list of young professionals within the marine industry. “Being named one of Boating Industry’s
