• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the specific. For example, how can […]
Tag: MRAA Member News
EasyCare Upgrades to MRAA Education Champion
MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and business development support to marine […]
How to Help Boating Customers Clear Hurdles
• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles, each measuring 42 inches high […]
MJM Yachts Commits to Platinum Partner Membership
MINNEAPOLIS, May 29 – The Marine Retailers Association of the Americas (MRAA) is excited to announce MJM Yachts, a premier builder of luxury performance yachts, as its newest Platinum Partner. This partnership highlights MJM’s commitment to supporting marine retailers and advancing the boating lifestyle through innovation, dealer collaboration and premium customer experiences. As a Platinum […]
A Letter from MRAA’s Board of Directors
MRAA’s Board of Directors responds to member concerns related to the escalating costs of Boats Group’s online marketplaces.
Radian IoT, Northpoint Commercial Finance Launch New Pilot Program to Support Marine Supply Chain Management
March 27, 2025, Alpharetta, GA. – Radian IoT and Northpoint Commercial Finance announce a new groundbreaking pilot program leveraging Radian IoT’s state-of-the-art GPS tracking technology for direct testing among select Northpoint OEM and dealer customers. This pilot program featuring a sampling of Northpoint customers is designed to test the delivery of real-time insights into OEM […]
New Safe Boating Video Series from Discover Boating
• New video (E1S4) of the boating safety series offers tips for boaters on preparing their boat for new season ahead Discover Boating, powered by the NMMA and the MRAA, is helping you to engage your customers, offering a series of boating safety video that educate and connect with the next generation of boaters. These […]
Spectrum Color Commits to Platinum Partner Membership
BROOKLYN PARK, March 24 – The Marine Retailers Association of the Americas (MRAA) announces Spectrum Color commits to Platinum Partner Membership and will be exhibiting at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner Member of the MRAA, Spectrum Color plays an essential role in supporting the growth and success of the marine […]
Dealer Finder Tool Increases Introductions
Discover Boating’s Dealer Finder tool continues driving potential boat buyers to dealer sites in the U.S. and Canada. The number of introductions to dealers from the U.S. Dealer Finder is up 26% year over year, and Canadian Dealer Finder introductions have increased 48% since this time last year. As today’s consumer buying behaviors continue to shift, the Discover […]
Regulatory Notice – Corporate Transparency Act Update
In the long saga that is the reporting requirements put forth under the Corporate Transparency Act (CTA) we have yet another update. On Feb. 27, The Financial Crimes Enforcement Network (FinCEN) announced that it would not issue fines or penalties for any business that does not file Beneficial Ownership Information with the FinCEN until a […]
