Tag: MRAA Member News

MRAA Unveils New Legislative Tracker Made Possible by Diamond Ambassador Members

WASHINGTON, D.C., June 17, 2024 – The Marine Retailers Association of the Americas unveils a new legislative tracker, made possible by the support of MRAA’s Diamond Ambassadors. This innovative tool highlights legislation the MRAA is tracking and advocating for or against on behalf of the marine industry. This new addition to the website provides MRAA […]

Navigating Event Success

• How the Coeur d’Alene Boat Expo Propels Hagadone Marine Group to New Heights By Kodie Woodhead, Director of Marketing, Hagadone Marine Group & Lake Coeur d’Alene Cruises In 2024, The Hagadone Marine Group hosted their sixth annual Coeur d’Alene Boat Expo, marking yet another year of resounding success and community engagement. This event, held […]

Cultivating Trust with Custom Events

• A Q&A session with Kelsey Ketcham, Marketing Manager, Strong’s Marine about the intricacies of creating its educational “Women on the Water” events Events usually start out as a concept. Many exist out of necessity or were made to fill a void and provide an opportunity for your dealership. For instance, when your team isn’t […]

Priority One Financial Services Launches Financing Texts with Kenect 

ST. PETERSBURG, FLA. (April 29, 2024) – Priority One Financial Services, a full-service finance company for marine, RV, trailer and equipment dealers, recently announced a ground-breaking partnership with Kenect, a reputation management and business text messaging platform. The integration empowers dealers to send financing messages through text and connect the customer with an F&I manager […]

Onboarding With Purpose

For me, the coming of peak season is like when I have already seen a horror movie. I remember the moments when the bad guy starts the chainsaw or when the monster pounces out of the darkness. It is exhilarating, but I’m ready for what is coming. But my friend hasn’t seen it before, and […]

New Customer Acquisition Package

• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]

National Powersport Auctions Launches Refer a Mate Program 

POWAY, Calif. (April 8, 2024) – As part of its ongoing commitment to enhancing its Marine remarketing segment, National Powersport Auctions (NPA) is excited to announce the launch of a referral program aimed at expanding its network of marine dealerships and businesses. This strategic initiative comes on the heels of significant growth in NPA’s Marine […]