
Member Moment: How a Boat Dealer Found $330,000 ‘Hidden’ in Their Data
How Longshore Boats uncovered $330,000 in hidden revenue by improving service department efficiency, tightening processes, and eliminating small workflow gaps.

How Longshore Boats uncovered $330,000 in hidden revenue by improving service department efficiency, tightening processes, and eliminating small workflow gaps.
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows
• Award recognition highlights marine retailers committed to strong workplace culture and employee experience MINNEAPOLIS (Jan. 28, 2026) — The Marine Retailers Association of the Americas (MRAA) recognized 21 2025 Great Dealerships to Work For and named its second annual MRAA Trailblazer Award recently at Dealer Week in Tampa, Fla.
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term
• New research provides critical benchmarking insight into compensation, benefit and workforce structure across marine dealerships MINNEAPOLIS, Jan. 30, 2025 — The Marine Retailers Association of the Americas (MRAA) has released the 2025 Marine Retail Compensation Study, delivering the most comprehensive, marine-specific analysis of dealership compensation and workforce trends available
• House Natural Resources, Subcommittee on Water, Wildlife, and Fisheries Hearing: Hunting and Fishing Access in the Great American Outdoors By MRAA and NMMA On January 13, the House Natural Resources Subcommittee on Water, Wildlife, and Fisheries held a hearing titled “Hunting and Fishing Access in the Great American Outdoors”
• Boston and Atlanta Shows Launch 2026 Discover Boating Event Calendar The 2026 boat show season is officially underway, with two major Discover Boating boat shows opening this week in Boston and Atlanta — setting the stage for new boat sales, marine accessories and boating lifestyle engagement nationwide. The Discover
• Two Dealers Honored for Outstanding Commitment to Protecting Boating Access and Advancing Advocacy TAMPA, FLORIDA – Dec. 18, 2025 – The Marine Retailers Association of the Americas recognized two outstanding dealer advocates during its annual awards luncheon at the 2025 Dealer Week Conference and Expo, presenting the MRAA Dealer
MINNEAPOLIS, Dec. 17, 2025 — The Marine Retailers Association of the Americas has announced the formation of a “Dealership of the Future” Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term
• Recipients Honored for Repair Event Cycle Time Advancements TAMPA, FL – [December 9, 2025] Lightspeed, the leading dealer management solution for the marine and recreation industries, proudly announced the recipients of the 2025 Marine RECT (Repair Event Cycle Time) Excellence & Innovation Awards. The honors were presented Tuesday, December