Tag: MRAA Member News

AI conference digitalNow 2025
Blog

MRAA Invests in AI Innovation at digitalNow 2025 to Enhance Member Experience

The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent

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Seattle Boat Company Lake Tapps
News

Seattle Boat Company Begins Lake Tapps Marina Rebuild 

• Temporary services in place while construction transforms marina for 2026 boating season Lake Tapps, WA – September 17, 2025 Seattle Boat Company announced it has officially begun the long-anticipated rebuild of its Lake Tapps Marina, a full renovation project designed to bring modernized facilities and improved customer amenities to

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Service Messaging Success - Ducks in a row -boat storage
Blog

Service Messaging Success

Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.

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how tariffs are rocking the boat blog
Advocacy

How Tariffs Are Rocking the Boat

• A Q&A with Rick’s Small Sailboats, Florida-Based Dealer and MRAA Bronze Member By Chad Tokowicz, MRAA Government Relations Manager Rick Upson started his dealership, Rick’s Small Sailboats, with a simple goal: to share his love of sailing and help more people experience the joy of being on the water.

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Running of the Toons - Make Your Boating Event Better
Blog

Make Your Boating Event Better

• For dealership events, it’s all in the specifics, so aim for the bull’s-eye! In recent A Bit of Optimism podcast with Simon Sinek, guest Phil Rosenthal, the star of “Somebody Feed Phil” and executive producer of “Everybody Loves Raymond”, shared a great line about how the hook is the

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MRAA icon
News

EasyCare Upgrades to MRAA Education Champion

MINNEAPOLIS, June 23 –The Marine Retailers Association of the Americas (MRAA) announces that EasyCare, an APCO Holdings brand and a leading provider of F&I solutions, training and dealership development, has leveled up its partnership. The MRAA Education Champions collaboration aims to deliver top-tier finance and insurance products, service training and

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Minnesota Boating Safety Law - Rapid Marine
Blog

How to Help Boating Customers Clear Hurdles

• Rapid Marine uses proactive approach to engage, educate and encourage Minnesota boaters about new boating safety law Imagine there are 10 hurdles in your way, standing between you and the finish line. If you’ve ever had a chance to run hurdles on a track team, staring down 10 hurdles,

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MJM Yachts Commits to Platinum Partner Membership

MINNEAPOLIS, May 29 – The Marine Retailers Association of the Americas (MRAA) is excited to announce MJM Yachts, a premier builder of luxury performance yachts, as its newest Platinum Partner. This partnership highlights MJM’s commitment to supporting marine retailers and advancing the boating lifestyle through innovation, dealer collaboration and premium

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