Shopping for a vessel comes with all kinds of stressors for a consumer – some of which can affect their relationship with the dealer and lender. The decision to require a shopper to undergo a credit verification can be stressful for many consumers – for different reasons! Consumers worry for various reasons, including: As a […]
Tag: MRAA
MRAA, Dealers Share Concerns at American Boating Congress
WASHINGTON, D.C., May 16, 2023 – Last week, the recreational boating industry, including the Marine Retailers Association of the Americas, visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association. MRAA staff, members of the MRAA Board of Directors and several MRAA members brought marine industry issues to […]
Boaters Beware: E15 At Pumps This Boating Season
This boating season it is going to be imperative to pay attention at the pump, as an emergency waiver issued by the EPA will allow E15, a harmful fuel for boat engines, to be sold throughout the summer. E15, or gasoline that uses a 15 percent ethanol blend, is a widespread, common fuel type that […]
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
Northpoint Commercial Finance Advances as MRAA’s Newest Strategic Partner
• Northpoint steps up its support of MRAA’s mission through enhanced membership and Dealer Week participation MINNEAPOLIS — Northpoint Commercial Finance has significantly increased its support of the Marine Retailers Association of the Americas, MRAA’s mission of supporting dealers and the Dealer Week annual Conference & Expo as a Strategic Partner — the highest level of […]
Marine Industry Association of Central Florida Helps Dealers Thrive with MRAA Membership
MINNEAPOLIS, May 16, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that it has added 15 new Bronze Members because the Board of Directors of the Marine Industry Association of Central Florida (MIACF) approved a new benefit for all MIACF Members that includes a free, 1-year membership to the MRAA. “The Marine […]
22 Tips to Tackle High Rates & Finance More Deals
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
Menhaden Agreement Between Omega Protein, Virginia Falls Short
Members of the recreational fishing and conservation community focus on next steps to conserve the Bay as purse seine sector celebrates toothless memorandum of understanding FORT MONROE, VA, May 3, 2023 – A recently signed agreement to address the impacts of industrial menhaden harvest in the Chesapeake Bay falls short of limiting real damage inflicted […]
Info-Link Technologies, Elco Motor Yachts Join MRAA as Partner Members
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Info-Link Technologies, Inc. and Elco Motor Yachts, LLC as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]