MINNEAPOLIS, — The Marine Retailers Association of the Americas (MRAA) announces the addition of 15 new Partner Members in August, establishing an all-time high for a single month. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing
By Jason Walz, MRAA Director of Programs Every year you work to grow your dealership. Chances are you’ve been successful at doing just that, coming off of a spectacular three-year run that featured fast-moving inventory and high demand. However, the market is shifting, so now it’s time to pause and
As the Marine Retailers Association of the Americas (MRAA) continues to grow and work with all sectors of the industry, meshing directly with boat manufacturers is becoming an increasingly important method to engage new dealers. Presenting at dealer meetings is a great way for our team to meet potential members
MINNEAPOLIS – The Marine Retailers Association of the Americas (MRAA) has launched its 2023 Service Management Survey to identify and benchmark industry averages and performance levels to help dealership service teams improve. In today’s changing market, service departments need to operate at their optimal potential. Service, the unsung hero of
Throughout the summer, the Discover Boating team has been hard at work rolling out enhanced features and functionality on DiscoverBoating.com, making it easier for consumers to navigate the website, particularly from mobile devices, and providing a variety of digital touchpoints to connect the site’s visitors to NMMA members. Recent DiscoverBoating.com
Last month, Discover Boating, in collaboration with Progressive Insurance, launched a television public service announcement (PSA) campaign to increase awareness of boating safety and provide resources for people looking to get started in boating. The PSAs, which feature videos from the Safety Basics Video Series as well as the See
• The recreational loan specialist increased its support of MRAA’s mission through both enhanced membership and Dealer Week participation MINNEAPOLIS — First Approval Source, a recreational loan specialist serving the boating and other industries, increased its support of the Marine Retailers Association of the Americas, by upgrading to an MRAA Education
MINNEAPOLIS, August 15, 2023 – The Marine Retailers Association of the Americas announced that it has added Mike Sayre as Director of Government Relations. As dealers face significant regulatory and legislative challenges to their businesses, the MRAA is ramping up its government relations efforts to ensure the voice of the
Share new Discover Boating website content with the next generation of boaters As part of its efforts to engage the next generation of boaters, Discover Boating, powered by NMMA and MRAA, continues publishing timely and relevant content to meet the needs of consumers interested in boating. Safety was a focus
