Skier’s Choice to Host National Dealer Meeting at Dealer Week 2023

TAMPA, FLORIDA, July 11 — Skier’s Choice recently announced it has selected the Marine Retailers Association of the Americas’ (MRAA) Dealer Week Conference & Expo as the location of its annual dealer meeting this December. The meeting will take place in the days leading up to Dealer Week 2023, held Dec. 4-7 at the Tampa Convention Center in Florida, allowing attendees to participate in both events.

Skier's Choice logo with black S and C on white background

“We are very excited this year to be combining our Skier’s Choice national dealer meeting with MRAA’s Dealer Week,” said Chris Crysdale, VP Marketing & Sales, Skier’s Choice. “Every year we look for guest speakers with a powerful message to come to our dealer meeting, so this year we are bringing our dealers to those speakers. 

“Our meetings are not just about our products, but we also like to train their entire dealerships on how we can all improve and grow in every aspect of the dealership,” he added. “Combining with Dealer Week gives us a great opportunity to focus on our products with our dealers and then give them a great opportunity to educate their entire staff on how to be the best dealership possible by utilizing the Dealer Week training.”

Dealer Week’s in-person attendance continues to grow. Last year, more than 1,300 attendees joined the event. That is the highest number of attendees ever at a conference hosted by MRAA, which celebrated its 50th anniversary last year. Dealer attendance was up more than 20 percent over 2021 and up 5 percent over the all-time high at an in-person MRAA conference of 650 dealers in 2017. Additionally, the event set a record with 125 exhibitors; a 24 percent increase over 2021.

Dealer Week logo

“Skier’s Choice cares a lot about hosting great meetings for their dealers every year, so we were honored when they decided to partner with us to bring this year’s meeting to Dealer Week,” said Mike Davin, MRAA VP of Business Planning. “By bringing the events together we make both more valuable for everyone who attends, which is always our goal.”

Exhibitor registration for Dealer Week is now open. Dealer registration opens later in July. See for complete details.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.