DECEMBER 5, 2023; TAMPA – The Marine Retailers Association of the Americas introduced an artificial intelligence-powered content delivery system that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before. Introduced Tuesday at Dealer Week as part of MRAA President Matt Gruhn’s […]
Tag: Resources for boat dealers
MRAA, 700Credit Launch Guide to Fraud Detection & Prevention
MINNEAPOLIS, Nov. 2, 2023 – The Marine Retailers Association of the Americas (MRAA) and 700Credit, an MRAA Education Champion, announce the release of a new MRAA Mini-Guide “Fraud Detection and Prevention in the Marine & Powersports Industry,” to help dealers understand fraud and implement detection tactics to prevent it. “Dealership fraud has become an $8B […]
Yes, We Can Help!
Providing education and resource guidance for dealers who need to enhance their sales and retail operations I recently received a call from an MRAA Member dealership who needed resources for his sales team. His request was for educational videos from MRAATraining.com that pertain to off-season selling and helping his sales teams generate more leads. The […]
Discover Boating Introduces ‘A Way of Life: A Float On Story’ Video Series
Discover Boating, powered by the National Marine Manufacturers Association and MRAA, recently launched a new video series, “A Way of Life: A Float On Story,” which features the story of David Callejas, owner of Float On Boat Rentals in Austin, Texas, and his family’s boating journey. The new series will be distributed across emerging Hispanic and national […]
Tips and Resources for Summer Boaters
• Discover Boating shares timely web and social content with consumers interested in boating tips, resources and ways to get on the water With summer in full swing, boating is top of mind as many Americans prioritize experiences, outdoor recreation and work-life balance. Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), is sharing […]
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
